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# Best Advertising Programs in Texas (2026)

Updated September 30, 2026

Part of [Best Communication Colleges in Texas](/rankings/best-communication-colleges-in-texas/)

This page ranks the 9 Advertising programs in Texas by median earnings of Advertising graduates four years after completing. [Southern Methodist University](/school/southern-methodist-university/majors/) leads the list at $89,330, followed by [The University of Texas at Austin](/school/the-university-of-texas-at-austin/majors/) at $80,221 and [Texas Christian University](/school/texas-christian-university/majors/) at $71,186.

Across the listed schools, the median stands at $60,180, with figures ranging from $89,330 to $32,284. For 2 of the 9 programs the earnings figure is the two-year completion median rather than the four-year one.

The list includes 6 public and 3 private nonprofit institutions. The University of Texas at Austin ranks 9th on Azimuth's composite ranking among nonprofit four-year institutions, the strongest showing in the group.

The University of Texas at El Paso posts the lowest average net price at $9,403, while The University of Texas at El Paso reports the highest admission rate, admitting 100% of applicants.

## The ranked list

9 schools in list order

| Rank | School | Program Earnings | Average net price | Net price, families under $30K | Admission rate |
| --- | --- | --- | --- | --- | --- |
| 1 | Southern Methodist University · Dallas, TX | $89,330 | $40,892 | $23,544 | 63.4% |
|  | [Southern Methodist University](/school/southern-methodist-university/majors/) reports [median earnings of $89,330](/school/southern-methodist-university/outcomes/) for its Advertising graduates four years after completing, alongside an admission rate of 63%. |
| 2 | The University of Texas at Austin · Austin, TX | $80,221 | $19,857 | $12,553 | 26.6% |
|  | [The University of Texas at Austin](/school/the-university-of-texas-at-austin/majors/) [ranks 9th on Azimuth's composite ranking](/school/the-university-of-texas-at-austin/) among nonprofit four-year institutions and shows an average net price of $19,857. |
| 3 | Texas Christian University · Fort Worth, TX | $71,186 | $36,660 | $17,956 | 44.5% |
|  | [Texas Christian University](/school/texas-christian-university/majors/) posts [median federal debt of $23,668](/school/texas-christian-university/cost/) among Advertising completers who borrowed, with 150 graduates in the earnings cohort. |
| 4 | Texas Tech University · Lubbock, TX | $62,247 | $19,070 | $12,457 | 72.7% |
|  | An [average net price of $19,070](/school/texas-tech-university/cost/) accompanies median earnings of $62,247 for Advertising graduates at [Texas Tech University](/school/texas-tech-university/majors/) four years after completing. |
| 5 | University of Houston · Houston, TX | $60,180 | $14,276 | $10,929 | 73.9% |
|  | [University of Houston](/school/university-of-houston/majors/) carries an [average net price of $14,276](/school/university-of-houston/cost/) and ranks 5th on this list. |
| 6 | Texas State University · San Marcos, TX | $59,009 | $16,805 | $12,715 | 89.3% |
|  | [Texas State University](/school/texas-state-university/majors/) reports [median earnings of $59,009](/school/texas-state-university/outcomes/) for its Advertising graduates four years after completing, with 386 graduates in the earnings cohort. |
| 7 | The University of Texas at El Paso · El Paso, TX | $49,558 | $9,403 | $7,863 | 99.9% |
|  | [The University of Texas at El Paso](/school/the-university-of-texas-at-el-paso/majors/) holds an [average net price of $9,403](/school/the-university-of-texas-at-el-paso/cost/) and an admission rate of 100%. |
| 8 | Abilene Christian University · Abilene, TX | $37,568 | $26,182 | $20,285 | 66.0% |
|  | [Abilene Christian University](/school/abilene-christian-university/majors/) shows [median earnings of $37,568](/school/abilene-christian-university/outcomes/) for its Advertising graduates four years after completing, alongside an average net price of $26,182. |
| 9 | West Texas A & M University · Canyon, TX | $32,284 | $19,487 | $16,525 | 98.7% |
|  | [West Texas A & M University](/school/west-texas-a-m-university/majors/) reports [median earnings of $32,284](/school/west-texas-a-m-university/outcomes/) for its Advertising graduates four years after completing and an admission rate of 99%. |

## How this list is ordered

Programs are ordered by the median earnings of their Advertising graduates four years after completing, highest first. Only programs with a reported earnings cohort in Texas appear. The figure captures federally aided completers who were working and not enrolled four years after finishing. For 2 of the 9 listed programs the figure is the two-year completion median rather than the four-year one. The metric does not adjust for graduate school enrollment, cost, or who enrolls, and it is not a measure of teaching quality. Southern Methodist University leads The University of Texas at Austin by $9,109, and the spread from top to bottom reaches $57,046.

## Related rankings

-   [Best Advertising Programs in the United States](/rankings/best-advertising-programs/)
-   [Best Advertising Programs in Ohio](/rankings/best-advertising-programs-in-ohio/)
-   Advertising Programs in California
-   [Top Advertising Programs in Florida by Earnings](/rankings/best-advertising-programs-in-florida/)
-   Advertising Programs in Illinois
-   [Best Communication Colleges in Texas](/rankings/best-communication-colleges-in-texas/)
-   Communication Colleges in Texas for Social Mobility