Head-to-Head Analysis
This analysis was generated using Azimuth's proprietary framework. Our data model transforms federal education data into actionable insights. Learn about founder Daniel Rogers, explore our research methodology, or see how we think about this data.
Updated January 2026 • Abilene, TX & Kenosha, WI
When students choose between Abilene Christian University and Carthage College, they're comparing institutions with dramatically different approaches to student success. Both schools focus on business programs and maintain similar graduation rates around 60%.
But ACU serves a predominantly low-income population (60% Pell recipients vs Carthage's 26%) while delivering earnings outcomes that far exceed demographic predictions. The data reveals a story of institutional effectiveness that transcends simple cost comparisons.
Median Student Debt at Graduation
$24,250
federal loans
$26,000
federal loans
Median Parent PLUS Loans
$26,542
borrowed by parents
$42,940
borrowed by parents
ACU is predominantly business-focused, with 27% of graduates earning degrees in business fields. Carthage has a similar concentration at 28% business programs.
ACU's largest programs include Sports/Kinesiology (72 graduates), Finance (71), and Nursing (67). Carthage emphasizes Business Administration (70 graduates), Marketing (65), and Finance (44).
Both schools offer comparable program diversity with education (6-9%) and arts (7-9%) representing secondary strengths. This similar program composition makes their outcomes differences particularly notable.
For students prioritizing institutional effectiveness and affordability, ACU delivers superior value by achieving comparable earnings outcomes at half the cost while serving a predominantly low-income population. Carthage offers a Midwest location and similar business programs, making it better suited for students specifically drawn to Wisconsin and able to manage significantly higher debt levels.
The data points to ACU as the stronger financial choice — its ability to help low-income students exceed earnings expectations while maintaining affordability demonstrates exceptional institutional effectiveness. The right choice depends on geography, family finances, and tolerance for debt burden.
Key Takeaway
The numbers are close, but the best school depends on your goals, values, and career aspirations.
This comparison was generated using Azimuth's proprietary ROI framework, developed by founder Daniel Rogers. Our methodology transforms federal education data into actionable insights for families.
This comparison uses Azimuth's proprietary ROI model based on U.S. Dept. of Education data. View Full Methodology.
This content is for educational and informational purposes only and should not be construed as financial, investment, or professional advice. Consult a qualified advisor before making any financial decisions.
College Azimuth is a private research initiative and is not affiliated with the U.S. Department of Education or Federal Student Aid.
