Head-to-Head Analysis
This analysis was generated using Azimuth's proprietary framework. Our data model transforms federal education data into actionable insights. Learn about founder Daniel Rogers, explore our research methodology, or see how we think about this data.
Updated January 2026 • Abilene, TX & Maryville, TN
When students choose between Abilene Christian University and Maryville College, they're comparing two private nonprofit institutions that appear similar on paper — both emphasize business programs and serve regional markets. But the data reveals a stark difference in institutional effectiveness.
ACU delivers earnings outcomes that exceed demographic predictions by $18,627, while Maryville falls short of expectations. The question becomes: what drives this performance gap between comparable institutions?
Median Student Debt at Graduation
$24,250
federal loans
$25,375
federal loans
Median Parent PLUS Loans
$26,542
borrowed by parents
$38,473
borrowed by parents
Both schools are business-focused, with ACU awarding 27% of degrees in business fields and Maryville 21%. ACU's largest programs include Sports and Kinesiology (72 graduates annually), Finance (71), and Nursing (67), alongside traditional business programs like Management (59) and Accounting (50).
Maryville's top programs include Business Administration (22), Psychology (20), and Accounting (17). While program mixes are similar, ACU's scale advantage — as a medium-sized institution versus Maryville's small size — may contribute to stronger employer networks and career services.
For students prioritizing career outcomes and institutional effectiveness, ACU delivers superior value across every dimension — lower cost, higher graduation rates, and earnings that exceed expectations by nearly $19,000. Maryville offers a smaller college experience in Tennessee's Smoky Mountain region, which appeals to students seeking intimate campus environments.
But the data points decisively toward ACU as the stronger financial choice. ACU achieves better outcomes while serving a more economically disadvantaged student population, demonstrating exceptional institutional effectiveness.
If career earnings and debt management are priorities, ACU is the clear winner.
Key Takeaway
The numbers are close, but the best school depends on your goals, values, and career aspirations.
This comparison was generated using Azimuth's proprietary ROI framework, developed by founder Daniel Rogers. Our methodology transforms federal education data into actionable insights for families.
This comparison uses Azimuth's proprietary ROI model based on U.S. Dept. of Education data. View Full Methodology.
This content is for educational and informational purposes only and should not be construed as financial, investment, or professional advice. Consult a qualified advisor before making any financial decisions.
College Azimuth is a private research initiative and is not affiliated with the U.S. Department of Education or Federal Student Aid.
