Head-to-Head Analysis
This analysis was generated using Azimuth's proprietary framework. Our data model transforms federal education data into actionable insights. Learn about founder Daniel Rogers, explore our research methodology, or see how we think about this data.
Updated January 2026 • Abilene, TX & Holly Springs, MS
When students choose between Abilene Christian University and Rust College, they're comparing two private institutions that serve similar student populations but achieve dramatically different outcomes. Both schools enroll high percentages of Pell grant recipients (60% at ACU, 69% at Rust), yet ACU graduates earn $55,736 at the median while Rust graduates earn $32,275.
The question isn't just about cost — it's about which institution can transform student potential into career success.
Median Student Debt at Graduation
$24,250
federal loans
$26,159
federal loans
Median Parent PLUS Loans
$26,542
borrowed by parents
$5,287
borrowed by parents
ACU is predominantly business-focused, with 27% of graduates earning degrees in business fields alongside strong programs in health sciences and education. The largest programs include Sports/Kinesiology (72 graduates), Finance (71), and Nursing (67).
Rust College is predominantly biological sciences-focused, preparing students for careers in biology, education, and social work. The largest programs include Biology (37 graduates), Teacher Education (16), and Social Work (15).
These different program concentrations help explain the earnings gap between institutions.
For students prioritizing long-term financial outcomes, ACU delivers substantially higher earnings that more than justify the higher cost. The $18,627 earnings premium demonstrates exceptional institutional effectiveness — ACU transforms student potential into career success far better than Rust College.
Rust College offers lower upfront costs but struggles with completion rates (27% vs 60%) and career outcomes. The data points to ACU as the stronger investment, but success requires completing the degree.
Students who can handle ACU's academic rigor and afford the higher cost will see dramatically better career prospects.
Key Takeaway
The numbers favor Abilene Christian, but the best school depends on your goals, values, and career aspirations.
This comparison was generated using Azimuth's proprietary ROI framework, developed by founder Daniel Rogers. Our methodology transforms federal education data into actionable insights for families.
This comparison uses Azimuth's proprietary ROI model based on U.S. Dept. of Education data. View Full Methodology.
This content is for educational and informational purposes only and should not be construed as financial, investment, or professional advice. Consult a qualified advisor before making any financial decisions.
College Azimuth is a private research initiative and is not affiliated with the U.S. Department of Education or Federal Student Aid.
