Head-to-Head Analysis
This analysis was generated using Azimuth's proprietary framework. Our data model transforms federal education data into actionable insights. Learn about founder Daniel Rogers, explore our research methodology, or see how we think about this data.
Updated January 2026 • Abilene, TX & University Of Richmond, VA
When students choose between Abilene Christian University and the University of Richmond, they're comparing two private institutions with fundamentally different missions and outcomes. ACU serves 60% Pell grant recipients in Texas, while Richmond serves an affluent student body (18% Pell) in Virginia.
The data reveals a striking pattern: ACU achieves earnings $18,627 beyond demographic predictions, while Richmond's graduates earn $8,014 less than expected given their advantaged backgrounds. This isn't just about cost — it's about institutional effectiveness.
Median Student Debt at Graduation
$24,250
federal loans
$21,000
federal loans
Median Parent PLUS Loans
$26,542
borrowed by parents
$30,512
borrowed by parents
Both schools are business-focused, with ACU graduating 27% of students in business fields and Richmond at 36%. ACU's top programs span diverse career paths: Sports and Kinesiology (72 graduates), Finance (71), and Nursing (67).
Richmond concentrates heavily on Business Administration (227 graduates), Human Resources (82), and Liberal Arts (55). While program mixes are similar, ACU includes professional fields like nursing and education that provide direct career pathways, potentially explaining its stronger-than-expected earnings outcomes for students from challenging backgrounds.
For students prioritizing transformational educational value, ACU delivers exceptional institutional effectiveness at $20,703/year less than Richmond. While Richmond offers higher absolute earnings and prestigious credentials for affluent families, ACU demonstrates stronger ability to elevate student outcomes beyond demographic predictions.
The data points to ACU as the superior value proposition — but the choice depends on your family's starting point and definition of success. If you're seeking upward mobility and proven institutional effectiveness, ACU is the clear winner.
If you're maintaining existing advantages and can afford premium pricing, Richmond may align with your goals.
Key Takeaway
The numbers favor Richmond, but the best school depends on your goals, values, and career aspirations.
This comparison was generated using Azimuth's proprietary ROI framework, developed by founder Daniel Rogers. Our methodology transforms federal education data into actionable insights for families.
This comparison uses Azimuth's proprietary ROI model based on U.S. Dept. of Education data. View Full Methodology.
This content is for educational and informational purposes only and should not be construed as financial, investment, or professional advice. Consult a qualified advisor before making any financial decisions.
College Azimuth is a private research initiative and is not affiliated with the U.S. Department of Education or Federal Student Aid.
