Head-to-Head Analysis
This analysis was generated using Azimuth's proprietary framework. Our data model transforms federal education data into actionable insights. Learn about founder Daniel Rogers, explore our research methodology, or see how we think about this data.
Updated January 2026 • Tempe, AZ & Houston, TX
When students choose between Arizona State University Campus Immersion and University of Houston, they're comparing two large public universities that deliver nearly identical financial outcomes. Both schools cost around $13,700/year and produce graduates earning roughly $62,600 ten years out.
The differences lie in the details: student demographics, program emphasis, and regional job markets. This comparison comes down to fit rather than financial advantage.
Median Student Debt at Graduation
$19,500
federal loans
$18,194
federal loans
Median Parent PLUS Loans
$23,519
borrowed by parents
$18,072
borrowed by parents
Both universities are business-focused institutions, but with different emphases. ASU concentrates 20% of graduates in business fields, with major programs including Business Management (1,101 graduates), Biology (832), and Psychology (709).
Houston shows stronger business concentration at 27%, with Psychology (566 graduates) and Sports/Kinesiology (439) among its largest programs alongside Business Administration (391). ASU's broader program mix includes stronger engineering representation at 11% versus Houston's 8%.
For students seeking large public university experiences with strong business programs, both schools deliver comparable value. Houston offers marginally better affordability with lower debt burdens and monthly payments, making it the choice for families prioritizing cash flow.
ASU demonstrates stronger institutional effectiveness and serves as a better option for students drawn to Arizona's job market or broader program mix. The data shows no meaningful financial advantage either way — choose based on location preference, specific program strengths, and campus culture.
Both represent solid investments for in-state and regional students.
Key Takeaway
The numbers are close, but the best school depends on your goals, values, and career aspirations.
This comparison was generated using Azimuth's proprietary ROI framework, developed by founder Daniel Rogers. Our methodology transforms federal education data into actionable insights for families.
This comparison uses Azimuth's proprietary ROI model based on U.S. Dept. of Education data. View Full Methodology.
This content is for educational and informational purposes only and should not be construed as financial, investment, or professional advice. Consult a qualified advisor before making any financial decisions.
College Azimuth is a private research initiative and is not affiliated with the U.S. Department of Education or Federal Student Aid.
