Privacy Policy

Azimuth ("we," "us," or "our") is committed to protecting your privacy.

This Privacy Policy explains:

• What information we collect
• How we use it
• How we share it
• Your rights and choices
• How to contact us with questions

This policy applies to www.collegeazimuth.com, our APIs, and any future apps, dashboards, or account features.

A. Information you provide directly

This may include:

• Email address (ex: newsletter signup or account creation)
• Profile information if you create an Azimuth account
• Saved schools, saved programs, favorites, and comparison lists
• Messages you send us

We will add additional notices when new features launch.

B. Information collected automatically

Like most websites, we collect limited technical information to operate and improve the site:

• IP address
• Browser type
• Device type
• Pages viewed
• Time on site
• Referring website

This is collected through technologies such as:

• Google Analytics 4 (GA4)
• Facebook Pixel (for future retargeting)
• Reddit Pixel (for optional ad attribution)
• Vercel analytics / server logs

You will always be able to opt out of tracking via your browser or available GA4 and Meta tools.

C. Cookies and similar technologies

We may use cookies to:

• Keep you signed in
• Remember saved lists or favorites
• Understand usage so we can improve the product
• Provide analytics or ad measurement

You can disable cookies in your browser at any time.

D. AI and model-improvement data

We may use anonymous interaction data—such as search terms, clicked pages, and usage patterns—to improve our ranking models, AI guidance tools, or related systems.

We do not use personal information such as email, account data, or identity details to train models.

You may opt out by contacting us.

We use the information we collect to:

1. Operate and maintain the website
2. Improve our college rankings, analytics, and product experience
3. Personalize features such as saved lists and recommendations
4. Communicate with you (ex: updates, product announcements)
5. Conduct research that helps students, families, and institutions better understand outcomes
6. Measure marketing or advertising performance

We never sell personal data.

We may share information with:

• Service providers (ex: hosting, analytics, email delivery)
• Advertising platforms (ex: Meta, Google, Reddit) for measurement—not for identity-based targeting unless you consent
• Research partners, only using anonymized or aggregated data

We do not share personally identifying information unless required by law or with your explicit permission.

We use industry-standard security practices to protect your data, including:

• HTTPS and encryption
• Secure cloud hosting
• Access controls
• Regular auditing

No system is 100% secure, but we take protection seriously.

Depending on your location, you may have rights to:

• Access your data
• Correct your data
• Delete your data
• Opt out of sale or sharing (we do not sell data)
• Opt out of analytics or tracking
• Export your data

To exercise your rights, contact us at info@collegeazimuth.com.

Azimuth is not directed at children under 13, and we do not knowingly collect personal information from children.

Our service is operated from the U.S. If you access it from outside the U.S., your data may be transferred and processed here.

This policy already covers future planned features such as:

• User accounts
• Saved lists and favorites
• Email subscriptions
• Personalized recommendations
• Marketplace or counselor tools
• Mobile app versions

If we significantly expand data usage, we will update this policy and notify users.

We may update this Privacy Policy as we grow or as regulations change. The "Last updated" date at the top of this page will reflect the latest version.

If you have questions, email:

📧 info@collegeazimuth.com