Compare 8 Marketing. programs in Virginia. Average earnings: $57,470.
While school rankings suggest predictable outcomes, Marketing tells a different story. Across 8 programs, earnings range from $33,993 to $72,730—variation that tracks program quality, not overall school reputation.
James Madison University's Marketing program leads with graduates earning $72,730, well above the $57,470 average across Virginia programs. Virginia Tech follows at $70,724, while George Mason reaches $65,117—demonstrating that program-level factors drive outcomes more than institutional brand recognition.
High earnings don't tell the whole story—debt burden matters. James Madison graduates borrow $20,093 and face just a 5.5% payment burden, landing in the 'Excellent' category. For families considering parent loans, George Mason leads with a 15.6% family burden, proving the best choice depends on who's paying.
| Rank | School | Program Earnings | Cohort Size | Student Debt | Student GPS | Parent Debt | Parent GPS |
|---|---|---|---|---|---|---|---|
| #1 | James Madison UniversityPublic | $72,730 | 174 | $20,093 | Excellent | $37,285 | Manageable |
| #2 | $70,724 | 174 | $21,500 | Excellent | $35,325 | Manageable | |
| #3 | George Mason UniversityPublic | $65,117 | 109 | $19,500 | Excellent | $25,142 | Manageable |
| #4 | Radford UniversityPublic | $59,314 | 77 | $24,000 | Good | $22,158 | Challenging |
| #5 | Liberty UniversityPrivate | $53,721 | 96 | $24,500 | Good | $16,398 | Challenging |
| #6 | $52,497 | 110 | $21,500 | Good | $23,585 | Challenging | |
| #7 | Old Dominion UniversityPublic | $51,667 | 93 | $24,000 | Good | $18,866 | Challenging |
| #8 | Hampton UniversityPrivate | $33,993 | 38 | $25,442 | High | $74,299 | High |
Our program rankings answer: "Which schools have the best outcomes for graduates of this specific major?"
Unlike traditional rankings that measure overall school quality, these rankings focus on program-level outcomes. A school that's #200 overall might have a top-10 nursing program — and that matters if you're studying nursing.
Data based on 2024-2025 Dept of Education reporting standards. Learn about our methodology →
