Head-to-Head Analysis
This analysis was generated using Azimuth's proprietary framework. Our data model transforms federal education data into actionable insights. Learn about founder Daniel Rogers, explore our research methodology, or see how we think about this data.
Updated January 2026 • Abilene, TX & Crete, NE
When students choose between Abilene Christian University and Doane University, they're comparing two private institutions that appear similar on paper — both emphasize business programs and serve around 3,000-4,000 students. But the earnings data reveals a striking difference in institutional effectiveness.
ACU graduates earn $2,420 more at the median and achieve $18,627 beyond what we'd predict based on student demographics. Doane graduates earn closer to expectations with just $2,234 in earnings premium.
Median Student Debt at Graduation
$24,250
federal loans
$25,000
federal loans
Median Parent PLUS Loans
$26,542
borrowed by parents
$23,500
borrowed by parents
Both schools are predominantly business-focused, with ACU placing 27% of graduates in business fields and Doane at 25%. ACU's largest programs include Sports/Kinesiology (72 graduates), Finance (71), and Nursing (67).
Doane emphasizes Business Administration (69 graduates), Accounting (25), and Teacher Education (24). Both offer similar program mixes with moderate engineering exposure (2% each) and education programs (6% at ACU, 11% at Doane).
These comparable offerings make the earnings premium difference all the more notable.
For students prioritizing institutional effectiveness and affordability, ACU delivers superior value — costing $15,357/year less while producing graduates who earn $2,420 more and dramatically outperform demographic predictions. Doane offers a smaller school experience in Nebraska and may appeal to students seeking specific programs or geographic location.
The data points to ACU as the stronger financial choice, serving a more challenging student population while achieving better outcomes. If you're comparing similar private universities with business focus, ACU provides the better return on investment.
Key Takeaway
The numbers are close, but the best school depends on your goals, values, and career aspirations.
This comparison was generated using Azimuth's proprietary ROI framework, developed by founder Daniel Rogers. Our methodology transforms federal education data into actionable insights for families.
This comparison uses Azimuth's proprietary ROI model based on U.S. Dept. of Education data. View Full Methodology.
This content is for educational and informational purposes only and should not be construed as financial, investment, or professional advice. Consult a qualified advisor before making any financial decisions.
College Azimuth is a private research initiative and is not affiliated with the U.S. Department of Education or Federal Student Aid.
