Head-to-Head Analysis
This analysis was generated using Azimuth's proprietary framework. Our data model transforms federal education data into actionable insights. Learn about founder Daniel Rogers, explore our research methodology, or see how we think about this data.
Updated January 2026 • Abilene, TX & Indianola, IA
When students choose between Abilene Christian University and Simpson College, they're comparing two private institutions that serve remarkably similar populations but deliver different value. Both are business-focused schools serving comparable student demographics across Texas and Iowa.
Yet the data reveals a striking pattern: ACU consistently beats earnings expectations for its graduates while costing significantly less, while Simpson underperforms predictions despite charging more.
Median Student Debt at Graduation
$24,250
federal loans
$26,000
federal loans
Median Parent PLUS Loans
$26,542
borrowed by parents
$23,702
borrowed by parents
Both schools center on business programs — ACU with 27% of graduates in business fields, Simpson with 21%. ACU's largest programs include Sports/Kinesiology (72 graduates), Finance (71), and Nursing (67), alongside Business Administration (59) and Accounting (50).
Simpson's top programs mirror this focus: Business Administration (48), Sports/Kinesiology (25), Accounting (22), Psychology (21), and Biology (19). This program alignment makes the outcome differences particularly notable, as students are pursuing similar career paths at both institutions.
For students prioritizing institutional effectiveness and affordability, ACU delivers stronger value through its ability to exceed earnings expectations while costing $9,517/year less. Simpson offers modestly higher raw earnings and better graduation rates, making it potentially attractive for students who value those outcomes and can manage the higher cost without excessive borrowing.
The data points to ACU as the stronger overall value — it serves a more challenging student population yet consistently beats expectations, all while maintaining significantly lower costs. The right choice depends on your priorities, but ACU's combination of affordability and effectiveness is compelling for most families.
Key Takeaway
The numbers are close, but the best school depends on your goals, values, and career aspirations.
This comparison was generated using Azimuth's proprietary ROI framework, developed by founder Daniel Rogers. Our methodology transforms federal education data into actionable insights for families.
This comparison uses Azimuth's proprietary ROI model based on U.S. Dept. of Education data. View Full Methodology.
This content is for educational and informational purposes only and should not be construed as financial, investment, or professional advice. Consult a qualified advisor before making any financial decisions.
College Azimuth is a private research initiative and is not affiliated with the U.S. Department of Education or Federal Student Aid.
