Head-to-Head Analysis
This analysis was generated using Azimuth's proprietary framework. Our data model transforms federal education data into actionable insights. Learn about founder Daniel Rogers, explore our research methodology, or see how we think about this data.
Updated January 2026 • Atlanta, GA & Cleveland, GA
When students choose between Truett McConnell University and Clark Atlanta University, they're comparing two private institutions with surprisingly different value propositions. Both schools focus on business programs and serve Georgia students, but Truett McConnell costs $12,787 less per year while producing graduates who typically earn more.
This represents a rare scenario where the cheaper option delivers superior financial outcomes — making the choice clearer than most college comparisons.
Median Student Debt at Graduation
$27,000
federal loans
$23,439
federal loans
Median Parent PLUS Loans
$61,803
borrowed by parents
$12,500
borrowed by parents
Both schools are business-focused, with Truett McConnell graduating 24% of students in business fields and Clark Atlanta at 25%. Truett McConnell's program mix includes 24% Business and 14% Education, with top programs including Business/Commerce (33 graduates), Teacher Education (18), and Psychology (17).
Clark Atlanta emphasizes 25% Business and 11% Arts, with Business Administration leading at 147 graduates, followed by Radio/TV/Digital Communication (124) and Psychology (73). Despite similar business concentrations, the career outcomes diverge significantly.
For students prioritizing financial value, Truett McConnell delivers higher earnings at $12,787/year less than Clark Atlanta — a rare combination that makes the choice straightforward from a financial perspective. Clark Atlanta offers a different cultural environment and serves a more diverse student population, making it the better choice for students who value those factors and can manage the significantly higher cost without excessive borrowing.
The data strongly favors Truett McConnell for financial outcomes, but the right choice depends on your priorities, cultural preferences, and family financial circumstances. If affordability is a concern, Truett McConnell represents exceptional value in Georgia's private college market.
Key Takeaway
The numbers are close, but the best school depends on your goals, values, and career aspirations.
This comparison was generated using Azimuth's proprietary ROI framework, developed by founder Daniel Rogers. Our methodology transforms federal education data into actionable insights for families.
This comparison uses Azimuth's proprietary ROI model based on U.S. Dept. of Education data. View Full Methodology.
This content is for educational and informational purposes only and should not be construed as financial, investment, or professional advice. Consult a qualified advisor before making any financial decisions.
College Azimuth is a private research initiative and is not affiliated with the U.S. Department of Education or Federal Student Aid.
