Head-to-Head Analysis
This analysis was generated using Azimuth's proprietary framework. Our data model transforms federal education data into actionable insights. Learn about founder Daniel Rogers, explore our research methodology, or see how we think about this data.
Updated January 2026 • Bristol, TN & Redding, CA
When students choose between Simpson University and King University, they're comparing two small private colleges with distinct regional advantages. Simpson sits in Redding, California, while King operates in Bristol, Tennessee — both serving similar-sized student bodies with comparable access profiles.
The data reveals a classic tradeoff: Simpson costs more, while King delivers higher career earnings. For families weighing small-college experiences, the question becomes whether King's stronger outcomes justify choosing Tennessee over California.
Median Student Debt at Graduation
$22,750
federal loans
$18,750
federal loans
Median Parent PLUS Loans
$13,363
borrowed by parents
$19,112
borrowed by parents
Simpson University is predominantly Psychology-focused with a program mix of 21% Business among its other offerings. Simpson's largest programs include Psychology (59 graduates annually), Business Administration (45), and Nursing (35).
King University emphasizes Health programs with a more diverse mix: 25% Business and 6% Education. King's largest programs include Business Administration (131 graduates), Nursing (113), and Health and Medical Administrative Services (42).
King's stronger emphasis on health and business programs helps explain its higher earnings outcomes compared to Simpson's liberal arts orientation.
For students prioritizing career outcomes and financial value, King University delivers $5,491 higher median earnings while costing $4,415 less annually — a clear double advantage. Simpson University offers the California location advantage and slightly lower debt levels, making it the better choice for students who value West Coast opportunities and can manage the higher net price.
The data points to King as the stronger overall value, demonstrating superior institutional effectiveness while serving a similar student population. However, the right choice depends on your geographic preferences, program interests, and family financial circumstances.
If earnings potential matters most and you're open to the Southeast, King is the clear pick. If California's job market and lifestyle appeal to you, Simpson remains a viable option despite the financial disadvantage.
Key Takeaway
The numbers are close, but the best school depends on your goals, values, and career aspirations.
This comparison was generated using Azimuth's proprietary ROI framework, developed by founder Daniel Rogers. Our methodology transforms federal education data into actionable insights for families.
This comparison uses Azimuth's proprietary ROI model based on U.S. Dept. of Education data. View Full Methodology.
This content is for educational and informational purposes only and should not be construed as financial, investment, or professional advice. Consult a qualified advisor before making any financial decisions.
College Azimuth is a private research initiative and is not affiliated with the U.S. Department of Education or Federal Student Aid.
