Compare 12 Marketing. programs in Alabama. Average earnings: $42,657.
With top graduates earning $65,054, Marketing stands out as a field where program choice matters more than school name. The gap between the best and median programs exceeds $22K—proof that evaluating programs individually beats relying on institutional prestige.
The University of Alabama's Marketing program leads with graduates earning $65,054, well above the state average of $43K. Auburn follows at $57K, while University of North Alabama delivers $52K outcomes—demonstrating that program quality varies even among similar institutions.
High earnings don't tell the whole story—debt burden matters. The University of Alabama graduates borrow $23K and face just a 7.3% payment burden, landing in the 'Excellent' category. For families considering parent loans, University of North Alabama offers the lowest combined burden at 19.8%.
| Rank | School | Program Earnings | Cohort Size | Student Debt | Student GPS | Parent Debt | Parent GPS |
|---|---|---|---|---|---|---|---|
| #1 | $65,054 | 560 | $22,750 | Excellent | $48,666 | High | |
| #2 | Auburn UniversityPublic | $56,959 | 262 | $21,000 | Good | $43,605 | High |
| #3 | $52,250 | 49 | $22,077 | Good | $18,000 | Challenging | |
| #4 | $47,757 | 85 | $22,300 | Manageable | $20,498 | Challenging | |
| #5 | Samford UniversityPrivate | $47,133 | 59 | $19,500 | Good | $39,000 | High |
| #6 | $41,879 | 59 | $24,929 | Manageable | $26,683 | High | |
| #7 | $40,002 | 39 | $22,189 | Manageable | $13,672 | High | |
| #8 | $39,887 | 17 | $25,000 | Challenging | $11,809 | High | |
| #9 | University Of MontevalloPublic | $37,208 | 24 | $24,000 | Challenging | $23,233 | High |
| #10 | $31,839 | 31 | $20,705 | High | $20,297 | High | |
| #11 | Alabama State UniversityPublic | $25,967 | 11 | $31,000 | High | $26,622 | High |
| #12 | Alabama A & M UniversityPublic | $25,945 | 12 | $31,000 | High | $19,266 | High |
Our program rankings answer: "Which schools have the best outcomes for graduates of this specific major?"
Unlike traditional rankings that measure overall school quality, these rankings focus on program-level outcomes. A school that's #200 overall might have a top-10 nursing program — and that matters if you're studying nursing.
Data based on 2024-2025 Dept of Education reporting standards. Learn about our methodology →
