Compare 11 Marketing. programs in South Carolina. Average earnings: $45,661.
The highest-earning Marketing program isn't at the most prestigious school. With a $37K earnings gap across 11 programs, the data confirms: program-level factors drive outcomes more than institutional brand.
Clemson University's Marketing program leads with graduates earning $62,978, closely followed by University of South Carolina-Columbia at $62,400. The average across all programs is $45,661, yet these state institutions outperform expectations while maintaining strong cohort sizes of 269 and 374 students respectively.
High earnings don't tell the whole story—debt burden matters. Clemson graduates borrow $21,500 and face just a 7.3% payment burden, landing in the 'Excellent' category. USC-Columbia achieves similar student outcomes with a 7.4% burden, proving top programs can deliver strong value.
Highest program earnings: $62,978
Strong outcomes ($62,400) with 61% acceptance
7.3% payment burden | Excellent
19.8% family burden | Challenging
| Rank | School | Program Earnings | Cohort Size | Student Debt | Student GPS | Parent Debt | Parent GPS |
|---|---|---|---|---|---|---|---|
| #1 | Clemson UniversityPublic | $62,978 | 269 | $21,500 | Excellent | $35,463 | Challenging |
| #2 | $62,400 | 374 | $21,500 | Excellent | $31,393 | Challenging | |
| #3 | College Of CharlestonPublic | $56,514 | 83 | $23,250 | Good | $35,971 | High |
| #4 | $53,971 | 157 | $23,750 | Good | $35,414 | High | |
| #5 | Limestone UniversityPrivate | $52,107 | 26 | $27,639 | Manageable | $22,193 | Challenging |
| #6 | Anderson UniversityPrivate | $47,789 | 34 | $26,700 | Manageable | $22,081 | High |
| #7 | $44,204 | 8 | $31,000 | Challenging | $29,808 | High | |
| #8 | $33,993 | 12 | $26,471 | High | $18,387 | High | |
| #9 | $31,314 | 22 | $27,000 | High | $17,787 | High | |
| #10 | North Greenville UniversityPrivate | $30,988 | 14 | $23,082 | High | $22,924 | High |
| #11 | Claflin UniversityPrivate | $26,014 | 11 | $29,000 | High | $24,579 | High |
Our program rankings answer: "Which schools have the best outcomes for graduates of this specific major?"
Unlike traditional rankings that measure overall school quality, these rankings focus on program-level outcomes. A school that's #200 overall might have a top-10 nursing program — and that matters if you're studying nursing.
Data based on 2024-2025 Dept of Education reporting standards. Learn about our methodology →
