Percentile rankings vs 1,600+ peer institutions. Higher is better.
Career OutcomesAzimuth ranks University of South Carolina-Columbia #173 for overall value on Azimuth's composite among nonprofit four-year institutions. Graduates earn median 4-year earnings of $67,741, placing University of South Carolina-Columbia in the 71.7 percentile for median earnings four years after enrollment among nonprofit four-year institutions. Azimuth ranks Digital Marketing #22 among nonprofit four-year institutions for program-level return — a standout concentration within University of South Carolina-Columbia's business-dominant degree portfolio. The median 4-year earnings of $67,741 reflect the university's strength in business-aligned fields. Students at University of South Carolina-Columbia earn about $9,418 less than similar students at comparable institutions, placing the university in the 22.3 percentile for earnings beyond expectations among nonprofit four-year institutions.
Azimuth ranks University of South Carolina-Columbia #173 for overall value on Azimuth's composite among nonprofit four-year institutions. A public university in Columbia, SC, University of South Carolina-Columbia enrolls roughly 29,820 undergraduates. Retention is 92.2% and the six-year graduation rate is 78.8%, reflecting strong degree completion relative to many peer institutions. Where University of South Carolina-Columbia performs strongest is return on investment. Azimuth ranks University of South Carolina-Columbia #631 for return on investment among nonprofit four-year institutions. Graduates earn median earnings four years after enrollment of $67,741, and earn about $9,418 less than similar students at comparable institutions, placing University of South Carolina-Columbia in the 22.3 percentile for earnings beyond expectations among nonprofit four-year institutions. The university's degree output leans toward Business, a concentration that connects graduates to a broad range of corporate and professional career paths. Mobility sits in the 94.0 percentile among nonprofit four-year institutions, and affordability sits in the 43.5 percentile among nonprofit four-year institutions. Access is the lower-ranked pillar in the composite, sitting in the 79.5 percentile for access among nonprofit four-year institutions — University of South Carolina-Columbia admits about 60.2% of applicants, and 19.1% of undergraduates receive Pell Grants with 19.5% identifying as first-generation, figures that reflect a moderately selective admissions posture rather than broad open access.
University of South Carolina-Columbia prices its education across income levels in a pattern typical of large public research universities. Low-income families pay approximately $12,634 per year in net price, middle-income families see annual costs around $19,859, and higher-income families pay closer to $28,125. Azimuth ranks University of South Carolina-Columbia #805 for post-graduation affordability among nonprofit four-year institutions. Net prices by income band are medians within those bands; individual aid packages vary, so some families in each band pay more and some less than the figures shown. Need-based aid plays a meaningful role in closing the gap between the published cost of attendance of $31,638 and what families actually pay. The university participates in federal, state, and institutional aid programs, and students apply through the FAFSA. For families weighing the net price illusion — the difference between sticker price and what households actually pay — the income-band figures above are the more relevant starting point than the headline cost of attendance. Median federal student loan debt at graduation is $21,500, and families using Parent PLUS borrow a median of $31,393; private or institutional loans may add further borrowing that falls outside these federal-only figures — see the Parent PLUS risk framework for how household context shapes PLUS decisions. For a graduate at the institution's median four-year earnings of $67,741, median federal debt of $21,500 projects to a monthly payment of about $243 under standard ten-year repayment. For personalized projections across earnings scenarios — including Parent PLUS planning — use Azimuth's Financial GPS tool.
University of South Carolina-Columbia is a strong fit for students drawn to business, applied professional fields, and research-oriented programs who want a large public research university experience in SC with a clear path to solid post-graduation earnings. Graduates earn median 4-year earnings of $67,741, placing University of South Carolina-Columbia in the 71.7 percentile for median earnings four years after enrollment among nonprofit four-year institutions, and earn about $9,418 less than similar students at comparable institutions, placing University of South Carolina-Columbia in the 22.3 percentile for earnings beyond expectations among nonprofit four-year institutions. With 19.1% of undergraduates receiving Pell Grants and 19.5% identifying as first-generation students, University of South Carolina-Columbia serves a broad range of family backgrounds, and a Pell completion rate of 67.8% signals that access translates into meaningful graduation outcomes for lower-income students. Fit depends on two realistic filters: the program mix is concentrated in Business and related applied fields, so students whose interests align with those areas will find the strongest outcomes, and higher-income families should weigh a net price of $28,125 alongside a median debt of $21,500 when evaluating long-run return on investment.
This school profile was generated using Azimuth's proprietary ROI framework, developed by founder Daniel Rogers. Our methodology transforms federal education data into actionable insights for families.
College Azimuth is a private research initiative and is not affiliated with the U.S. Department of Education or Federal Student Aid. Data sourced from College Scorecard.
This content is for educational and informational purposes only and should not be construed as financial, investment, or professional advice. Consult a qualified advisor before making any financial decisions.
Comprehensive Analysis
Detailed metrics, charts, and full data breakdown
Financial GPS Tool
Personalized cost and earnings calculator
This is the University Of South Carolina-Columbia hub overview page. Related admissions, cost, outcomes, majors, and similar-school pages provide the detailed school data.
Computer Engineering, General
40 graduates
International Business
172 graduates
Electrical and Electronics Engineering
38 graduates
Chemical Engineering, Other
56 graduates
Actuarial Science
198 graduates
University of South Carolina-Columbia's program mix is anchored in Business, which accounts for 32% of degree output, followed by Engineering at 6% and Social Sciences at 6%. The combination of applied-business strength and health-sciences depth gives the institution a workforce-oriented program signature common among large public research universities in the Southeast.
Across 63 programs serving roughly 7,099 students annually, 52 meet Azimuth's ranking threshold. Finance is the program that combines the largest cohort with strong earnings, making it a central driver of the institution's overall financial profile.
The Finance program graduates 608 students annually with median earnings of $92,578 four years after enrollment, and Azimuth ranks the program #40 nationally for median earnings four years after enrollment among nonprofit four-year institutions. Other large programs include Public Health (438 graduates, $58,715) and Biology, General (369 graduates, $58,669).
On the earnings side, Finance leads with median earnings of $92,578 from a cohort of 608 graduates, and Azimuth ranks the program #40 nationally for median earnings four years after enrollment among nonprofit four-year institutions. Artificial Intelligence follows at $84,720 with 214 graduates.
Several of University of South Carolina-Columbia's strongest-earning programs — including Finance and Digital Marketing — feed directly into high-mobility career pathways where graduates enter the workforce at competitive salaries. Programs like Research Psychology and Digital Marketing, while producing moderate early-career earnings, serve large cohorts and connect to stable regional labor markets in health and education.
The [supply-demand map for college graduates](/analysis/supply-demand-map-college-degrees/) provides additional context for how these program families align with national hiring trends, and the [program-ranking methodology](/analysis/college-program-rankings-how-to-actually-evaluate-programs/) explains how Azimuth evaluates individual programs. ```
Based on federal data for students receiving aid. Actual costs may vary.
University of South Carolina-Columbia prices its education across income levels in a pattern typical of large public research universities. Low-income families pay approximately $12,634 per year in net price, middle-income families see annual costs around $19,859, and higher-income families pay closer to $28,125.
Azimuth ranks University of South Carolina-Columbia #805 for post-graduation affordability among nonprofit four-year institutions. Net prices by income band are medians within those bands; individual aid packages vary, so some families in each band pay more and some less than the figures shown.
Need-based aid plays a meaningful role in closing the gap between the published cost of attendance of $31,638 and what families actually pay. The university participates in federal, state, and institutional aid programs, and students apply through the FAFSA.
For families weighing the [net price illusion](/analysis/is-college-worth-it-part-1-the-net-price-illusion/) — the difference between sticker price and what households actually pay — the income-band figures above are the more relevant starting point than the headline cost of attendance. Median federal student loan debt at graduation is $21,500, and families using Parent PLUS borrow a median of $31,393; private or institutional loans may add further borrowing that falls outside these federal-only figures — see the [Parent PLUS risk framework](/analysis/ou-what-happens-when-parents-borrow-too/) for how household context shapes PLUS decisions.
For a graduate at the institution's median four-year earnings of $67,741, median federal debt of $21,500 projects to a monthly payment of about $243 under standard ten-year repayment. For personalized projections across earnings scenarios — including Parent PLUS planning — use [Azimuth's Financial GPS tool](/analysis/financial-gps-framework/).
Graduates of University of South Carolina-Columbia earn median earnings of $67,741 four years after enrollment, placing University of South Carolina-Columbia in the 71.7 percentile for median earnings four years after enrollment among nonprofit four-year institutions. That figure runs above the $65,228 median at comparable institutions (same control and size band).
Graduates earn about $9,418 less than similar students at comparable institutions, placing the institution in the 22.3 percentile for earnings beyond expectations among nonprofit four-year institutions. Azimuth ranks University of South Carolina-Columbia #631 for return on investment among nonprofit four-year institutions.
Business is the dominant program family, accounting for 32% of degree output, followed by Engineering at 6% and Social Sciences at 6%. Finance combines large cohort scale with strong earnings, making it a key contributor to the university's overall return profile.
Azimuth ranks Finance #40 among nonprofit four-year institutions for median earnings four years after enrollment, with 608 graduates earning median earnings of $92,578 — 1.1x the national benchmark for the field. The Public Health program graduates 438 students with median earnings of $58,715, and Azimuth ranks it #29 among nonprofit four-year institutions for median earnings four years after enrollment.
Biology, General adds further depth, with Azimuth ranking it #165 among nonprofit four-year institutions for median earnings four years after enrollment and 369 graduates earning median earnings of $58,669.
Explore alternatives with comparable outcomes based on location, selectivity, and value:
| School | State | Accept Rate | Median Earnings | |
|---|---|---|---|---|
Presbyterian College Higher acceptance rate (10.9 percentage points higher) with similar program focus and located 58 miles away; similar graduate earnings | SC | 72% | $60,194 | Compare |
University Of North Carolina At Charlotte Higher acceptance rate (18.7 percentage points higher) with similar program focus and located 92 miles away; similar graduate earnings | NC | 80% | $57,289 | Compare |
Salisbury University Higher acceptance rate (27.1 percentage points higher) with similar program focus; similar graduate earnings | MD | 89% | $61,515 | Compare |
High Point University Higher acceptance rate (15.3 percentage points higher) with similar program focus; similar graduate earnings | NC | 77% | $61,389 | Compare |
Presbyterian College Same state (58 miles away) with nearly identical earnings and similar program focus | SC | 72% | $60,194 | Compare |
Peer institutions with comparable quality and outcomes:
| School | State | Accept Rate | Median Earnings | Rank | |
|---|---|---|---|---|---|
University Of Maryland-Baltimore County Similar quality tier in Southeast (#4329 ranked) | MD | 72% | $69,960 | #4329 | Compare |
University Of Mississippi Similar quality tier in Southeast (#4335 ranked) | MS | 97% | $50,994 | #4335 | Compare |
University Of Louisiana At Lafayette Similar quality tier (#4339 ranked) | LA | 87% | $47,089 | #4339 | Compare |
University Of Kansas Similar quality tier (#4317 ranked) | KS | 93% | $61,945 | #4317 | Compare |
University Of Iowa Similar quality tier (#4316 ranked) | IA | 84% | $64,762 | #4316 | Compare |