Compare 13 Marketing. programs in Wisconsin. Average earnings: $57,730.
Marketing programs produce graduates earning between $43,841 and $83,360—a $40K spread that demonstrates why program selection matters independently of school prestige. Across 13 ranked programs in Wisconsin, outcomes vary based on program quality, not institutional reputation.
University of Wisconsin-Madison's Marketing program leads with graduates earning $83,360, well above the state average of $57,730. Marquette University follows at $73,964, proving that program-level factors drive outcomes more than overall school rankings. Even smaller programs like Saint Norbert College ($61,542) compete effectively.
High earnings don't tell the whole story—debt burden matters. UW-Madison graduates borrow $20,484 and face just a 4.6% payment burden, landing in the 'Excellent' category. When parent loans are included, the family burden rises to 12%, but still maintains 'Good' affordability compared to private alternatives.
Highest program earnings: $83,360
Strong outcomes ($73,964) with 87% acceptance
4.6% payment burden | Excellent
12.0% family burden | Good
| Rank | School | Program Earnings | Cohort Size | Student Debt | Student GPS | Parent Debt | Parent GPS |
|---|---|---|---|---|---|---|---|
| #1 | $83,360 | 222 | $20,484 | Excellent | $28,364 | Good | |
| #2 | Marquette UniversityPrivate | $73,964 | 111 | $23,940 | Excellent | $45,500 | Challenging |
| #3 | Saint Norbert CollegePrivate | $61,542 | 18 | $26,731 | Good | $37,792 | Challenging |
| #4 | $58,813 | 134 | $20,909 | Excellent | $12,452 | Manageable | |
| #5 | Carthage CollegePrivate | $58,387 | 65 | $26,000 | Good | $42,940 | High |
| #6 | $57,621 | 184 | $23,188 | Good | $18,635 | Manageable | |
| #7 | $56,901 | 122 | $22,500 | Good | $16,958 | Manageable | |
| #8 | $56,157 | 292 | $23,000 | Good | $16,149 | Manageable | |
| #9 | $54,428 | 36 | $25,750 | Good | $24,831 | Challenging | |
| #10 | Lakeland UniversityPrivate | $51,397 | 39 | $25,000 | Good | $15,268 | Challenging |
| #11 | $47,994 | 52 | $20,492 | Good | $13,139 | Challenging | |
| #12 | $46,087 | 85 | $21,500 | Manageable | $13,500 | Challenging | |
| #13 | Carroll UniversityPrivate | $43,841 | 14 | $27,000 | Manageable | $32,186 | High |
Our program rankings answer: "Which schools have the best outcomes for graduates of this specific major?"
Unlike traditional rankings that measure overall school quality, these rankings focus on program-level outcomes. A school that's #200 overall might have a top-10 nursing program — and that matters if you're studying nursing.
Data based on 2024-2025 Dept of Education reporting standards. Learn about our methodology →
