Compare 11 Marketing. programs in California. Average earnings: $65,487.
Marketing programs produce graduates earning between $42,682 and $79,997—a $37K spread that demonstrates why program selection matters independently of school prestige. Across 11 ranked programs in California, outcomes vary based on program quality, not institutional reputation.
Santa Clara University's Marketing program leads with graduates earning $79,997, followed closely by University of San Francisco at $77,629. The average across all California programs is $65,487, but Point Loma Nazarene University ($73,685) proves smaller programs can compete with larger institutions when program quality drives outcomes.
High earnings don't tell the whole story—debt burden matters. Santa Clara graduates borrow $19,162 and face just a 4.6% payment burden, landing in the 'Excellent' category. For families considering parent loans, California State University-Northridge leads with an 11.6% family burden, proving the best choice depends on who's paying.
Highest program earnings: $79,997
Strong outcomes ($77,629) with 51% acceptance
4.6% payment burden | Excellent
11.6% family burden | Good
| Rank | School | Program Earnings | Cohort Size | Student Debt | Student GPS | Parent Debt | Parent GPS |
|---|---|---|---|---|---|---|---|
| #1 | Santa Clara UniversityPrivate | $79,997 | 92 | $19,162 | Excellent | $56,271 | Challenging |
| #2 | University Of San FranciscoPrivate | $77,629 | 101 | $23,000 | Excellent | $44,413 | Challenging |
| #3 | $73,685 | 25 | $22,990 | Excellent | $38,376 | Challenging | |
| #4 | Loyola Marymount UniversityPrivate | $70,419 | 154 | $19,500 | Excellent | $58,361 | Challenging |
| #5 | University Of San DiegoPrivate | $69,411 | 107 | $22,940 | Excellent | $56,559 | High |
| #6 | Menlo CollegePrivate | $64,453 | 44 | $21,750 | Excellent | $36,347 | Challenging |
| #7 | Azusa Pacific UniversityPrivate | $63,285 | 18 | $23,219 | Excellent | $26,000 | Manageable |
| #8 | $61,290 | 39 | $26,063 | Good | $31,387 | Challenging | |
| #9 | $60,014 | 8 | $22,000 | Good | $25,750 | Challenging | |
| #10 | $57,487 | 384 | $13,872 | Excellent | $13,522 | Good | |
| #11 | Woodbury UniversityPrivate | $42,682 | 19 | $26,960 | Challenging | $39,059 | High |
Our program rankings answer: "Which schools have the best outcomes for graduates of this specific major?"
Unlike traditional rankings that measure overall school quality, these rankings focus on program-level outcomes. A school that's #200 overall might have a top-10 nursing program — and that matters if you're studying nursing.
Data based on 2024-2025 Dept of Education reporting standards. Learn about our methodology →
