Percentile rankings vs 1,600+ peer institutions. Higher is better.
Career OutcomesAzimuth ranks Hallmark University #857 for overall value on Azimuth's composite among nonprofit four-year institutions. Graduates earn about $7,452 less than similar students at comparable institutions, placing Hallmark University in the 27.8 percentile for earnings beyond expectations among nonprofit four-year institutions. Azimuth ranks Hallmark University #1278 for return on investment among nonprofit four-year institutions. ---
Azimuth ranks Hallmark University #857 for overall value on Azimuth's composite among nonprofit four-year institutions. A private master's university in San Antonio, TX, Hallmark University enrolls roughly 769 undergraduates. Retention is 74.1% and the six-year graduation rate is 66.3%, reflecting the institution's ability to support students through degree completion. Where Hallmark University performs strongest is return on investment. Azimuth ranks Hallmark University #1278 for return on investment among nonprofit four-year institutions. Graduates earn about $7,452 less than similar students at comparable institutions, placing Hallmark University in the 27.8 percentile for earnings beyond expectations among nonprofit four-year institutions. The institution's strength in Computer Science — its dominant program family — drives solid early-career outcomes and long-term financial payoff for graduates entering technology and related fields. Access and affordability sit lower in the composite. Hallmark University sits in the 75.4 percentile for access and the 77.0 percentile for affordability among nonprofit four-year institutions, reflecting a private institution's tuition structure and enrollment profile. 52.7% of undergraduates receive Pell Grants and 46.0% are first-generation college students. Mobility outcomes rank in the 20.6 percentile, indicating that while the institution delivers strong earnings for those who enroll, the size and diversity of the student body shape the overall composite position.
Hallmark University's cost of attendance shapes differently across income levels through need-based financial aid. Low-income families pay approximately $10,662; middle-income families pay around $14,719; higher-income families pay approximately $15,606. Azimuth ranks Hallmark University #328 for post-graduation affordability among nonprofit four-year institutions. Net prices by income band are medians within those bands; individual aid packages vary, so some families in each band pay more and some less than the figures shown. The institution's aid structure combines need-based grants, federal loans, and work-study opportunities to bridge the gap between sticker price and what families actually pay. The spread across income bands reflects how institutional aid concentrates support for lower-income students while higher-income families carry a larger share of the published cost. Median federal student loan debt at graduation is $25,438, and families using Parent PLUS borrow a median of $14,004; private or institutional loans may add further borrowing that falls outside these federal-only figures — see the Parent PLUS risk framework for how household context shapes PLUS decisions. For a graduate at the institution's median four-year earnings of $59,410, median federal debt of $25,438 projects to a monthly payment of about $287 under standard ten-year repayment. For personalized projections across earnings scenarios — including Parent PLUS planning — use Azimuth's Financial GPS tool.
Hallmark University is a strong fit for students interested in Computer Science and related technical fields who want a private nonprofit college experience in TX. Graduates earn median 4-year earnings of $59,410, placing Hallmark University in the 44.6 percentile for median earnings four years after enrollment among nonprofit four-year institutions. They also earn about $7,452 less than similar students at comparable institutions, placing Hallmark University in the 27.8 percentile for earnings beyond expectations among nonprofit four-year institutions. The institution enrolls a significant share of Pell-eligible and first-generation students — 52.7% of undergraduates receive Pell Grants and 46.0% are first-generation — and delivers outcomes that place Hallmark University in the 8.2 percentile for low-income graduate earnings among nonprofit four-year institutions — a historical 10-year Scorecard measure. Fit depends on two realistic filters: the 51.3% admit rate makes the application process selective, and the program mix favors technical and applied fields over liberal arts. Students whose interests align with those areas and who can navigate the application process will find strong earnings outcomes relative to TX's no-degree-equivalent earnings baseline of $31,626.
This school profile was generated using Azimuth's proprietary ROI framework, developed by founder Daniel Rogers. Our methodology transforms federal education data into actionable insights for families.
College Azimuth is a private research initiative and is not affiliated with the U.S. Department of Education or Federal Student Aid. Data sourced from College Scorecard.
This content is for educational and informational purposes only and should not be construed as financial, investment, or professional advice. Consult a qualified advisor before making any financial decisions.
Comprehensive Analysis
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This is the Hallmark University hub overview page. Related admissions, cost, outcomes, majors, and similar-school pages provide the detailed school data.
Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing
53 graduates
Air Transportation
5 graduates
Computer/Information Technology Administration and Management
68 graduates
Business Administration, Management and Operations
36 graduates
Hallmark University's program portfolio is anchored in computer science and technology-oriented fields, reflecting the institution's focus on applied computing and digital innovation. Computer/Information Technology Administration and Management is the largest program with 68 graduates annually, followed by Nursing, Business Administration, and Air Transportation.
Computer Science represents Business of the institution's degree output, positioning Hallmark University as a specialized technology-focused institution within the broader private nonprofit landscape. The institution's highest-aggregate-return program is Computer/Information Technology Administration and Management, which combines substantial enrollment with strong four-year earnings of $58,501.
Among the highest-earning programs, Computer/Information Technology Administration and Management graduates earn median four-year earnings of $58,501 with 68 graduates, while Business Administration delivers median four-year earnings of $48,295 with 36 graduates. These outcomes reflect the labor-market demand for technology and computing skills in the San Antonio region and nationally.
The concentration in computer-science-adjacent fields positions graduates for high-mobility careers in software development, systems engineering, data analysis, and technology consulting, where employers recruit actively and earnings grow steadily through the early career years. Hallmark University operates as a specialized institution with 4 total programs, of which 0 meet Azimuth's ranking threshold.
This focused portfolio—concentrated in technology and applied computing rather than broad liberal arts—reflects a deliberate institutional strategy to serve students seeking direct pathways into high-demand technical careers. The [supply and demand for college graduates](/analysis/supply-demand-map-college-degrees/) framework provides context for how computer science and related fields align with sustained national labor-market demand and wage growth trajectories.
Based on federal data for students receiving aid. Actual costs may vary.
Hallmark University's cost of attendance shapes differently across income levels through need-based financial aid. Low-income families pay approximately $10,662; middle-income families pay around $14,719; higher-income families pay approximately $15,606.
Azimuth ranks Hallmark University #328 for post-graduation affordability among nonprofit four-year institutions. Net prices by income band are medians within those bands; individual aid packages vary, so some families in each band pay more and some less than the figures shown.
The institution's aid structure combines need-based grants, federal loans, and work-study opportunities to bridge the gap between sticker price and what families actually pay. The spread across income bands reflects how institutional aid concentrates support for lower-income students while higher-income families carry a larger share of the published cost.
Median federal student loan debt at graduation is $25,438, and families using Parent PLUS borrow a median of $14,004; private or institutional loans may add further borrowing that falls outside these federal-only figures — see the [Parent PLUS risk framework](/analysis/ou-what-happens-when-parents-borrow-too/) for how household context shapes PLUS decisions. For a graduate at the institution's median four-year earnings of $59,410, median federal debt of $25,438 projects to a monthly payment of about $287 under standard ten-year repayment.
For personalized projections across earnings scenarios — including Parent PLUS planning — use [Azimuth's Financial GPS tool](/analysis/financial-gps-framework/).
Graduates of Hallmark University earn median 4-year earnings of $59,410, placing Hallmark University in the 44.6 percentile for median earnings four years after enrollment among nonprofit four-year institutions. Graduates earn about $7,452 less than similar students at comparable institutions, placing Hallmark University in the 27.8 percentile for [earnings beyond expectations](/analysis/a-value-added-approach-to-college-outcomes/) among nonprofit four-year institutions.
Azimuth ranks Hallmark University #1278 for return on investment among nonprofit four-year institutions. Hallmark University's program portfolio centers on Computer Science, which aligns with strong early-career outcomes across the institution's degree offerings.
Computer/Information Technology Administration and Management is the largest program with 68 graduates earning median 4-year earnings of $58,501, representing 0.7x the national benchmark for the field. Nursing and Business Administration also enroll substantial cohorts and contribute to the institution's earnings profile, with Business Administration graduates earning median 4-year earnings of $48,295 — 0.7x the national benchmark.
Air Transportation rounds out the major program cluster. The concentration of degrees in Computer Science and related quantitative fields helps explain Hallmark University's consistent performance relative to peer institutions in the same control and size band.
Explore alternatives with comparable outcomes based on location, selectivity, and value:
| School | State | Accept Rate | Median Earnings | |
|---|---|---|---|---|
Dallas Christian College Same state with similar earnings; same institution type | TX | 84% | $43,503 | Compare |
Sul Ross State University Same state with nearly identical earnings | TX | 96% | $41,871 | Compare |
Massachusetts Maritime Academy Similar admission rate (3.7 percentage points difference) | MA | 95% | $82,392 | Compare |
Limestone University Similar admission rate (0.1 percentage points difference) | SC | 98% | $44,999 | Compare |
The University Of Texas At San Antonio 42.2% higher graduate earnings with nearly identical cost; located 9 miles away | TX | 88% | $57,131 | Compare |
Peer institutions with comparable quality and outcomes:
| School | State | Accept Rate | Median Earnings | Rank | |
|---|---|---|---|---|---|
Mercy College Of Health Sciences Similar quality tier (#27599 ranked) | IA | 100% | $62,234 | #27599 | Compare |
Ashland University Similar quality tier (#28116 ranked) | OH | 76% | $52,928 | #28116 | Compare |
Manor College Similar quality tier (#27594 ranked) | PA | 95% | $46,825 | #27594 | Compare |
William Penn University Similar quality tier (#28120 ranked) | IA | 52% | $48,936 | #28120 | Compare |
Concordia University Texas Similar quality tier in Southwest (#28121 ranked) | TX | 91% | $60,883 | #28121 | Compare |
