Percentile rankings vs 1,600+ peer institutions. Higher is better.
Career OutcomesAzimuth ranks Grand Valley State University #210 for overall value on Azimuth's composite among nonprofit four-year institutions. Graduates earn median 4-year earnings of $60,491, placing Grand Valley State University in the 45.8 percentile for median earnings four years after enrollment among nonprofit four-year institutions, and Grand Valley State University sits in the 58.0 percentile for earnings beyond expectations among nonprofit four-year institutions. Azimuth ranks Grand Valley State University #557 for post-graduation affordability among nonprofit four-year institutions. --- Grand Valley State University delivers graduate earnings that hold up well against comparable institutions, with median 4-year earnings and earnings beyond expectations both placing the university in strong standing among nonprofit four-year institutions. Post-graduation affordability is another clear strength, reflecting the combination of Michigan public-tuition pricing and the career outcomes that graduates in business and related fields typically achieve.
Azimuth ranks Grand Valley State University #210 for overall value on Azimuth's composite among nonprofit four-year institutions. A public university in Allendale, MI, Grand Valley State University enrolls roughly 18,854 undergraduates. Retention stands at 76.3% and the six-year graduation rate is 67.0%, figures that reflect steady degree completion for a broad-access regional institution with an admission rate of approximately 83.0%. What anchors Grand Valley State University's composite position is mobility. The university sits in the 92.2 percentile for mobility among nonprofit four-year institutions, driven by solid outcomes for a student body where 29.2% of undergraduates receive Pell Grants and 27.3% are first-generation college students. Business is the dominant program family, and the institution's mix of applied and professional fields channels graduates into careers where median earnings four years after enrollment reach $60,491, placing Grand Valley State University in the 61.0 percentile for affordability among nonprofit four-year institutions. Return on investment is the lower-ranked pillar in the composite. Grand Valley State University sits in the 51.1 percentile for return on investment among nonprofit four-year institutions. Graduates earn at roughly the same level as similar students at comparable institutions, placing the institution in the 58.0 percentile for among nonprofit four-year institutions. The earnings figures reflect MI's regional labor market and a student population whose post-graduation outcomes represent meaningful returns relative to the no-degree-equivalent baseline of $30,928, even where they fall below selective-peer averages. Access sits in the 79.2 percentile for access among nonprofit four-year institutions, consistent with the university's open-enrollment posture and large first-generation population.
Grand Valley State University prices its degrees accessibly across the income spectrum. Low-income families pay approximately $12,272 per year in net price, middle-income families see annual costs around $12,861, and higher-income families pay approximately $22,534. Azimuth ranks Grand Valley State University #557 for post-graduation affordability among nonprofit four-year institutions. That positioning reflects the university's public-tuition structure and its ability to direct need-based aid toward students who need it most. As with all net-price figures, these are medians within each income band; individual aid packages vary, and some families in each band will pay more or less than the figures shown. Need-based aid plays a meaningful role in shaping what families actually pay at Grand Valley State University. The gap between the published cost of attendance of $28,367 and the net prices above reflects institutional and federal grant aid flowing to eligible students. Families apply through the FAFSA, and Grand Valley State University participates in federal, state, and institutional aid programs. For families weighing the net price illusion — the difference between what a school appears to cost and what it actually charges — Grand Valley State's income-differentiated pricing is a meaningful advantage for cost-sensitive households. Median federal student loan debt at graduation is $24,500, and families using Parent PLUS borrow a median of $26,392; private or institutional loans may add further borrowing that falls outside these federal-only figures — see the Parent PLUS risk framework for how household context shapes PLUS decisions. For a graduate at the institution's median four-year earnings of $60,491, median federal debt of $24,500 projects to a monthly payment of about $277 under standard ten-year repayment. For personalized projections across earnings scenarios — including Parent PLUS planning — use Azimuth's Financial GPS tool.
Grand Valley State University is a strong fit for students drawn to business, health, and applied professional fields who want a public university in MI that delivers reliable post-graduation earnings without the cost structure of a private institution. Graduates earn median 4-year earnings of $60,491, placing Grand Valley State University in the 45.8 percentile for median earnings four years after enrollment among nonprofit four-year institutions, and earn at roughly the same level as similar students at comparable institutions, placing Grand Valley State University in the 58.0 percentile for earnings beyond expectations among nonprofit four-year institutions. 29.2% of undergraduates receive Pell Grants and 27.3% are first-generation students — a profile that reflects broad access — and Grand Valley State University sits in the 52.9 percentile for low-income graduate earnings among nonprofit four-year institutions on a historical 10-year Scorecard measure, suggesting the institution delivers meaningful upward mobility for students from lower-income backgrounds. Fit depends on two realistic filters: Grand Valley State University's program mix is concentrated in Business and adjacent applied fields, so students whose interests align with those areas will find the strongest outcomes, while those seeking deep research or highly specialized technical programs may find a better match elsewhere.
This school profile was generated using Azimuth's proprietary ROI framework, developed by founder Daniel Rogers. Our methodology transforms federal education data into actionable insights for families.
College Azimuth is a private research initiative and is not affiliated with the U.S. Department of Education or Federal Student Aid. Data sourced from College Scorecard.
This content is for educational and informational purposes only and should not be construed as financial, investment, or professional advice. Consult a qualified advisor before making any financial decisions.
Comprehensive Analysis
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This is the Grand Valley State University hub overview page. Related admissions, cost, outcomes, majors, and similar-school pages provide the detailed school data.
Based on federal data for students receiving aid. Actual costs may vary.
Grand Valley State University prices its degrees accessibly across the income spectrum. Low-income families pay approximately $12,272 per year in net price, middle-income families see annual costs around $12,861, and higher-income families pay approximately $22,534.
Azimuth ranks Grand Valley State University #557 for post-graduation affordability among nonprofit four-year institutions. That positioning reflects the university's public-tuition structure and its ability to direct need-based aid toward students who need it most.
As with all net-price figures, these are medians within each income band; individual aid packages vary, and some families in each band will pay more or less than the figures shown. Need-based aid plays a meaningful role in shaping what families actually pay at Grand Valley State University.
The gap between the published cost of attendance of $28,367 and the net prices above reflects institutional and federal grant aid flowing to eligible students. Families apply through the FAFSA, and Grand Valley State University participates in federal, state, and institutional aid programs.
For families weighing the [net price illusion](/analysis/is-college-worth-it-part-1-the-net-price-illusion/) — the difference between what a school appears to cost and what it actually charges — Grand Valley State's income-differentiated pricing is a meaningful advantage for cost-sensitive households. Median federal student loan debt at graduation is $24,500, and families using Parent PLUS borrow a median of $26,392; private or institutional loans may add further borrowing that falls outside these federal-only figures — see the [Parent PLUS risk framework](/analysis/ou-what-happens-when-parents-borrow-too/) for how household context shapes PLUS decisions.
For a graduate at the institution's median four-year earnings of $60,491, median federal debt of $24,500 projects to a monthly payment of about $277 under standard ten-year repayment. For personalized projections across earnings scenarios — including Parent PLUS planning — use [Azimuth's Financial GPS tool](/analysis/financial-gps-framework/).
Graduates of Grand Valley State University earn median earnings of $60,491 four years after enrollment, placing Grand Valley State University in the 45.8 percentile for median earnings four years after enrollment among nonprofit four-year institutions. That figure sits below the $65,228 median at comparable institutions (same control and size band).
Graduates earn at roughly the same level as similar students at comparable institutions, placing the institution in the 58.0 percentile for [earnings beyond expectations](/analysis/a-value-added-approach-to-college-outcomes/) among nonprofit four-year institutions. Those figures still represent lifetime returns relative to MI's no-degree-equivalent earnings baseline of $30,928, the state median earnings of working adults age 25–34 with only a high school credential.
Business is the dominant program family, accounting for 24% of degrees, followed by Education at 8% and Social Sciences at 4%. Digital Marketing combines the largest cohort scale with strong earnings, anchoring the institution's aggregate return profile.
Azimuth ranks Biology, General #244 for median earnings four years after enrollment among nonprofit four-year institutions [per the program-ranking methodology](/analysis/college-program-rankings-how-to-actually-evaluate-programs/), with 335 graduates earning median earnings of $52,176. Among higher-earning fields, Azimuth ranks Psychology, General #143 for median earnings four years after enrollment among nonprofit four-year institutions, with 334 graduates earning median earnings of $51,460, and Azimuth ranks Digital Marketing #57 for median earnings four years after enrollment among nonprofit four-year institutions, with 325 graduates earning median earnings of $69,592.
Education, General (276 graduates, median earnings of $49,225) and Kinesiology (267 graduates, median earnings of $53,175) round out the top programs by scale and pay.
Computer Engineering
17 graduates
Electrical, Electronics, and Communications Engineering
31 graduates
Manufacturing Engineering
20 graduates
Computer and Information Sciences, General
98 graduates
Mechanical Engineering
71 graduates
Grand Valley State University's program mix is anchored in Business, with substantial enrollment across health, education, and applied professional fields. Business accounts for 24% of graduates, followed by Education at 8% and Social Sciences at 4%.
The largest programs by cohort size are Biology, General (335 graduates), Psychology, General (334 graduates), Digital Marketing (325 graduates), Education, General (276 graduates), and Kinesiology (267 graduates) — a spread that reflects the university's broad, professionally oriented identity. The strongest earnings come from health and applied fields.
Accounting leads with median earnings of $80,153 four years after enrollment from a cohort of 179 graduates, and Azimuth ranks the program #81 nationally for median earnings four years after enrollment among nonprofit four-year institutions. Nursing follows at $79,188 with 215 graduates, and Azimuth ranks it #255 nationally for median earnings four years after enrollment among nonprofit four-year institutions.
The Finance program graduates 260 students and earns $71,348, while Azimuth ranks Digital Marketing #57 nationally for median earnings four years after enrollment among nonprofit four-year institutions, with graduates earning $69,592. The earnings pattern reflects Grand Valley State University's positioning as a regional public university with direct-to-workforce strength in nursing, allied health, and business — fields where Michigan employers recruit actively and where four-year earnings capture real labor-market outcomes rather than undercounting graduates bound for further study.
The supply-demand map for college graduates provides additional context for how these program families align with national hiring trends. Across 69 programs serving roughly 5,394 students annually, 60 meet Azimuth's ranking threshold, with the strongest national positions concentrated in health and applied business fields.
Peer institutions with comparable quality and outcomes:
| School | State | Accept Rate | Median Earnings | Rank | |
|---|---|---|---|---|---|
William & Mary Similar quality tier (#5440 ranked) | VA | 34% | $73,490 | #5440 | Compare |
University Of Nebraska At Omaha Similar quality tier in Midwest (#5439 ranked) | NE | 87% | $53,909 | #5439 | Compare |
University Of Kentucky Similar quality tier (#5457 ranked) | KY | 93% | $59,025 | #5457 | Compare |
Ferris State University Similar quality tier in Midwest (#5461 ranked) | MI | 91% | $54,735 | #5461 | Compare |
Texas Southern University Similar quality tier (#5466 ranked) | TX | 97% | $38,924 | #5466 | Compare |