Percentile rankings vs 1,600+ peer institutions. Higher is better.
Career OutcomesAzimuth ranks Northwood University #1020 for overall value on Azimuth's composite among nonprofit four-year institutions. Graduates earn median 4-year earnings of $67,409, placing Northwood University in the 71.4 percentile for median earnings four years after enrollment among nonprofit four-year institutions. Northwood University sits in the 46.3 percentile for earnings beyond expectations among nonprofit four-year institutions. ---
Azimuth ranks Northwood University #1020 for overall value on Azimuth's composite among nonprofit four-year institutions. A private baccalaureate college in Midland, Michigan, Northwood University enrolls roughly 1,974 undergraduates. Retention stands at 78.6% and the six-year graduation rate is 63.3%, reflecting solid completion outcomes for a regional institution. Northwood University performs strongest on return on investment. Azimuth ranks Northwood University #595 for return on investment among nonprofit four-year institutions. Graduates earn about $2,676 less than similar students at comparable institutions, placing Northwood University in the 46.3 percentile for earnings beyond expectations among nonprofit four-year institutions. This strength reflects the institution's focus on Business and related fields that connect directly to career outcomes and employer demand. Access and affordability represent lower-ranked pillars in the composite. Northwood University sits in the 29.3 percentile for access and the 34.8 percentile for affordability among nonprofit four-year institutions, with 25.7% of undergraduates receiving Pell Grants and 39.7% identifying as first-generation college students. Mobility outcomes sit in the 15.7 percentile. For students who enroll, the institution delivers measurable long-term financial returns through its concentrated program portfolio and career-focused curriculum, positioning Northwood University as a practical choice for students prioritizing earnings trajectory over broad institutional prestige.
Northwood University's published cost of attendance is $48,780. Net price by income band reflects the institution's need-based aid structure: low-income families pay approximately $25,700, middle-income families pay around $25,906, and higher-income families pay approximately $28,224. Azimuth ranks Northwood University #930 for post-graduation affordability among nonprofit four-year institutions. Net prices by income band are medians within those bands; individual aid packages vary, so some families in each band pay more and some less than the figures shown. Northwood's aid structure combines need-based grants, merit scholarships, and federal loan options to help families bridge the gap between sticker price and what they actually pay. The institution participates in federal (Pell Grants, Direct Loans), state, and institutional aid programs. Families apply for need-based aid using the FAFSA, and merit aid is available for qualifying students based on academic and other credentials. Median federal student loan debt at graduation is $20,842, and families using Parent PLUS borrow a median of $21,265; private or institutional loans may add further borrowing that falls outside these federal-only figures — see the Parent PLUS risk framework for how household context shapes PLUS decisions. For a graduate at the institution's median four-year earnings of $67,409, median federal debt of $20,842 projects to a monthly payment of about $235 under standard ten-year repayment. For personalized projections across earnings scenarios — including Parent PLUS planning — use Azimuth's Financial GPS tool.
Northwood University is a strong fit for students interested in business-focused programs who want a private nonprofit college experience in MI. The university's concentrated program mix — Business represents 90% of degrees — makes it particularly well-suited for students committed to business-related fields. Graduates earn median 4-year earnings of $67,409, placing Northwood University in the 71.4 percentile for median earnings four years after enrollment among nonprofit four-year institutions. Graduates earn about $2,676 less than similar students at comparable institutions, placing the institution in the 46.3 percentile for earnings beyond expectations among nonprofit four-year institutions. The university enrolls students from a range of backgrounds, with 25.7% of undergraduates receiving Pell Grants and 39.7% identifying as first-generation. Published cost of attendance is $28,224, with median federal debt at graduation of $20,842. Fit depends on program alignment — students whose interests match the business-focused curriculum will find the strongest outcomes. The earnings trajectory compares favorably to MI's no-degree-equivalent earnings baseline of $30,928.
This school profile was generated using Azimuth's proprietary ROI framework, developed by founder Daniel Rogers. Our methodology transforms federal education data into actionable insights for families.
College Azimuth is a private research initiative and is not affiliated with the U.S. Department of Education or Federal Student Aid. Data sourced from College Scorecard.
This content is for educational and informational purposes only and should not be construed as financial, investment, or professional advice. Consult a qualified advisor before making any financial decisions.
Comprehensive Analysis
Detailed metrics, charts, and full data breakdown
Financial GPS Tool
Personalized cost and earnings calculator
This is the Northwood University hub overview page. Related admissions, cost, outcomes, majors, and similar-school pages provide the detailed school data.
Based on federal data for students receiving aid. Actual costs may vary.
Northwood University's published cost of attendance is $48,780. Net price by income band reflects the institution's need-based aid structure: low-income families pay approximately $25,700, middle-income families pay around $25,906, and higher-income families pay approximately $28,224.
Azimuth ranks Northwood University #930 for post-graduation affordability among nonprofit four-year institutions. Net prices by income band are medians within those bands; individual aid packages vary, so some families in each band pay more and some less than the figures shown.
Northwood's aid structure combines need-based grants, merit scholarships, and federal loan options to help families bridge the gap between sticker price and what they actually pay. The institution participates in federal (Pell Grants, Direct Loans), state, and institutional aid programs.
Families apply for need-based aid using the FAFSA, and merit aid is available for qualifying students based on academic and other credentials. Median federal student loan debt at graduation is $20,842, and families using Parent PLUS borrow a median of $21,265; private or institutional loans may add further borrowing that falls outside these federal-only figures — see the [Parent PLUS risk framework](/analysis/ou-what-happens-when-parents-borrow-too/) for how household context shapes PLUS decisions.
For a graduate at the institution's median four-year earnings of $67,409, median federal debt of $20,842 projects to a monthly payment of about $235 under standard ten-year repayment. For personalized projections across earnings scenarios — including Parent PLUS planning — use [Azimuth's Financial GPS tool](/analysis/financial-gps-framework/).
Graduates of Northwood University earn median 4-year earnings of $67,409, placing Northwood University in the 71.4 percentile for median earnings four years after enrollment among nonprofit four-year institutions. Graduates earn about $2,676 less than similar students at comparable institutions, placing Northwood University in the 46.3 percentile for [earnings beyond expectations](/analysis/a-value-added-approach-to-college-outcomes/) among nonprofit four-year institutions.
Azimuth ranks Northwood University #595 for return on investment among nonprofit four-year institutions. The earnings pattern reflects Northwood University's concentrated focus on business and professional fields.
Business Administration is the largest program with 321 graduates earning median 4-year earnings of $68,679, performing at 1.0x the national benchmark for the field. The Accounting program graduates 96 students earning $64,405, and the The Digital Marketing program graduates 55 students earning $62,860.
Together, these programs anchor Northwood University's earnings profile and reflect the institution's signature strength in business education and professional preparation.
Specialized Sales, Merchandising and Marketing Operations
38 graduates
Business Administration, Management and Operations
321 graduates
Finance and Financial Management Services
44 graduates
Accounting and Related Services
96 graduates
Marketing
55 graduates
Northwood University's program mix is anchored in business and professional fields, reflecting the institution's identity as a business-focused private university. Business Administration is the largest program with 321 graduates annually, followed by Accounting, Digital Marketing, Finance, and Specialized Sales, Merchandising and Marketing Operations.
Across 13 programs, 0 meet Azimuth's ranking threshold, with strength concentrated in applied business and management-oriented fields. The earnings pattern reflects the institution's professional orientation.
Specialized Sales, Merchandising and Marketing Operations leads with median 4-year earnings of $77,647, followed by Business Administration at $68,679 and Finance at $67,477. Accounting and Digital Marketing round out the highest-earning programs with earnings of $64,405 and $62,860 respectively.
The concentration of earnings strength in business and management fields aligns with Northwood University's curricular focus and employer recruitment patterns in the Midland region and broader Midwest business markets. These programs represent high-mobility pathways where graduates enter the workforce directly and earnings reflect applied labor-market outcomes in accounting, finance, management, and business administration.
The [supply and demand for college graduates](/analysis/supply-demand-map-college-degrees/) provides context for how Northwood University's dominant program families align with regional and national labor-market demand in business and professional services.
Explore alternatives with comparable outcomes based on location, selectivity, and value:
| School | State | Accept Rate | Median Earnings | |
|---|---|---|---|---|
Grand Valley State University Higher acceptance rate (10.8 percentage points higher) with similar program focus and located 93 miles away; similar graduate earnings | MI | 95% | $56,118 | Compare |
California State University-Stanislaus Higher acceptance rate (13.6 percentage points higher) with similar program focus; similar graduate earnings | CA | 97% | $63,188 | Compare |
California State University-Fresno Higher acceptance rate (12.5 percentage points higher) with similar program focus; similar graduate earnings | CA | 96% | $61,244 | Compare |
Cleary University Same state (75 miles away) (earnings difference: 14.1%) and similar program focus; same institution type | MI | 50% | $54,186 | Compare |
Spring Arbor University Same state (99 miles away) (earnings difference: 18%) and similar program focus; same institution type | MI | 37% | $51,732 | Compare |
Peer institutions with comparable quality and outcomes:
| School | State | Accept Rate | Median Earnings | Rank | |
|---|---|---|---|---|---|
Stetson University Similar quality tier (#29325 ranked) | FL | 72% | $51,642 | #29325 | Compare |
Grace Christian University Similar quality tier in Midwest (#29334 ranked) | MI | 99% | $41,663 | #29334 | Compare |
Lakeland University Similar quality tier in Midwest (#29335 ranked) | WI | 86% | $55,961 | #29335 | Compare |
Muhlenberg College Similar quality tier (#29336 ranked) | PA | 72% | $69,107 | #29336 | Compare |
Saint Joseph's College Of Maine Similar quality tier (#29323 ranked) | ME | 84% | $59,045 | #29323 | Compare |