Compare 41 Marketing. programs in Texas. Average earnings: $52,234.
With top graduates earning $83,357, Marketing stands out as a field where program choice matters more than school name. The gap between the best and median programs exceeds $31K—proof that evaluating programs individually beats relying on institutional prestige.
Southern Methodist University's Marketing program leads with graduates earning $83,357, well above the $52,234 average across 41 Texas programs. Texas Christian University follows at $81,394, while UT Austin rounds out the top three at $74,178—demonstrating that program outcomes vary significantly even among well-regarded institutions.
High earnings don't tell the whole story—debt burden matters. SMU graduates borrow $19,500 and face just a 4.4% payment burden, landing in the 'Excellent' category. For families considering parent loans, University of Houston-Downtown leads with an 11.5% family burden—proof that the best choice depends on who's paying.
Highest program earnings: $83,357
Strong outcomes with 61% acceptance rate
4.4% payment burden | Excellent
11.5% family burden | Good
| Rank | School | Program Earnings | Cohort Size | Student Debt | Student GPS | Parent Debt | Parent GPS |
|---|---|---|---|---|---|---|---|
| #1 | $83,357 | 83 | $19,500 | Excellent | $40,025 | Manageable | |
| #2 | Texas Christian UniversityPrivate | $81,394 | 90 | $21,500 | Excellent | $54,925 | Challenging |
| #3 | $74,178 | 193 | $20,500 | Excellent | $26,632 | Manageable | |
| #4 | Texas Tech UniversityPublic | $64,758 | 238 | $21,500 | Excellent | $23,443 | Manageable |
| #5 | $64,110 | 148 | $18,000 | Excellent | $21,495 | Manageable | |
| #6 | $61,801 | 216 | $17,804 | Excellent | $32,258 | Challenging | |
| #7 | Trinity UniversityPrivate | $60,350 | 31 | $22,954 | Good | $19,986 | Manageable |
| #8 | Saint Edward's UniversityPrivate | $60,084 | 35 | $24,803 | Good | $28,135 | Challenging |
| #9 | Baylor UniversityPrivate | $59,964 | 180 | $23,000 | Good | $50,786 | High |
| #10 | Texas State UniversityPublic | $59,736 | 353 | $21,000 | Excellent | $22,500 | Manageable |
| #11 | $58,469 | 42 | $18,750 | Excellent | $10,000 | Good | |
| #12 | $56,965 | 30 | $26,000 | Good | $34,374 | High | |
| #13 | $55,082 | 233 | $19,250 | Good | $23,211 | Challenging | |
| #14 | University Of HoustonPublic | $53,847 | 241 | $18,194 | Excellent | $18,072 | Manageable |
| #15 | Dallas Baptist UniversityPrivate | $53,758 | 26 | $21,591 | Good | $19,836 | Challenging |
| #16 | $53,694 | 254 | $17,527 | Excellent | $12,313 | Manageable | |
| #17 | $52,388 | 53 | $19,500 | Good | $12,719 | Manageable | |
| #18 | $51,744 | 82 | $21,983 | Good | $19,433 | Challenging | |
| #19 | $51,416 | 47 | $17,831 | Good | $14,731 | Manageable | |
| #20 | $50,889 | 22 | $27,000 | Manageable | $16,012 | Challenging | |
| #21 | $50,867 | 193 | $20,500 | Good | $13,859 | Manageable | |
| #22 | $50,635 | 19 | $22,934 | Good | $14,224 | Challenging | |
| #23 | Abilene Christian UniversityPrivate | $50,361 | 38 | $24,250 | Good | $26,542 | High |
| #24 | $50,003 | 30 | $17,750 | Good | $13,000 | Manageable | |
| #25 | Angelo State UniversityPublic | $48,936 | 49 | $20,000 | Good | $15,000 | Challenging |
Our program rankings answer: "Which schools have the best outcomes for graduates of this specific major?"
Unlike traditional rankings that measure overall school quality, these rankings focus on program-level outcomes. A school that's #200 overall might have a top-10 nursing program — and that matters if you're studying nursing.
Data based on 2024-2025 Dept of Education reporting standards. Learn about our methodology →
