Top Marketing Programs in Texas by Earnings (2026)
Updated
This page ranks the 44 Marketing programs in Texas by the median earnings of Marketing graduates four years after completing, highest first. Texas Christian University leads the list with median earnings of $97,148 for its Marketing graduates four years after completing, a gap of $5,193 ahead of The University of Texas at Austin at $91,955.
Across the list, the figure ranges from $97,148 down to $36,134, with a median of $61,942. For 2 of the 44 listed programs the figure is the two-year completion median rather than the four-year one.
Public institutions account for 30 of the programs and private nonprofits for 14. The University of Texas Rio Grande Valley posts the lowest average net price on the page at $4,831.
The University of Texas at Arlington ranks 8th on Azimuth's composite ranking among nonprofit four-year institutions, the strongest showing in the group.
The ranked list
| Rank | School | Program Earnings | Average net price | Net price, families under $30K | Admission rate |
|---|---|---|---|---|---|
| 1 | Texas Christian University · Fort Worth, TX | $97,148 | $36,660 | $17,956 | 44.5% |
| Texas Christian University ranks 1st on this list, with median earnings of $97,148 for its Marketing graduates four years after completing. | |||||
| 2 | The University of Texas at Austin · Austin, TX | $91,955 | $19,857 | $12,553 | 26.6% |
| The University of Texas at Austin posts an average net price of $19,857 and reports $91,955 in median earnings for its Marketing graduates four years after completing. | |||||
| 3 | Southern Methodist University · Dallas, TX | $88,627 | $40,892 | $23,544 | 63.4% |
| Southern Methodist University admits 63% of applicants and its Marketing completers who borrowed left with a median of $19,000 in federal loans. | |||||
| 4 | Trinity University · San Antonio, TX | $84,347 | $23,464 | $10,356 | 25.9% |
| Trinity University has an admission rate of 26% and its Marketing graduates four years after completing earned a median of $84,347. | |||||
| 5 | Saint Edward's University · Austin, TX | $80,562 | $25,578 | $20,799 | 81.4% |
| Saint Edward's University reports median earnings of $80,562 for its Marketing graduates four years after completing, alongside an average net price of $25,578. | |||||
| 6 | University of St Thomas · Houston, TX | $78,424 | $19,359 | $18,441 | 89.9% |
| Graduates across all fields who borrowed at University of St Thomas left with a median of $19,928 in federal loans, and the school ranks 421st on Azimuth's composite ranking among nonprofit four-year institutions. | |||||
| 7 | Baylor University · Waco, TX | $78,398 | $41,104 | $22,024 | 51.3% |
| Baylor University ranks 7th on this list and its Marketing completers who borrowed had a median federal debt of $21,525. | |||||
| 8 | Texas A&M University-College Station · College Station, TX | $76,035 | $21,315 | $12,784 | 57.4% |
| Texas A&M University-College Station reports $76,035 in median earnings for its Marketing graduates four years after completing, with an admission rate of 57%. | |||||
| 9 | The University of Texas at Dallas · Richardson, TX | $73,732 | $18,267 | $12,814 | 65.1% |
| The University of Texas at Dallas ranks 74th on Azimuth's composite ranking among nonprofit four-year institutions and its Marketing graduates four years after completing earned a median of $73,732. | |||||
| 10 | Texas Tech University · Lubbock, TX | $72,953 | $19,070 | $12,457 | 72.7% |
| Texas Tech University posts an average net price of $19,070 and its Marketing completers who borrowed left with a median of $20,500 in federal loans. | |||||
| 11 | Texas State University · San Marcos, TX | $71,539 | $16,805 | $12,715 | 89.3% |
| Admitting 89% of applicants, Texas State University reports median earnings of $71,539 for its Marketing graduates four years after completing. | |||||
| 12 | Houston Christian University · Houston, TX | $68,490 | $20,629 | $17,933 | 84.4% |
| Houston Christian University ranks 12th on this list, and graduates across all fields who borrowed left with a median of $22,642 in federal loans. | |||||
| 13 | University of Houston · Houston, TX | $68,139 | $14,276 | $10,929 | 73.9% |
| University of Houston reports median earnings of $68,139 for its Marketing graduates four years after completing, alongside an average net price of $14,276. | |||||
| 14 | Dallas Baptist University · Dallas, TX | $66,736 | $28,516 | $25,326 | 88.8% |
| A private nonprofit university in Dallas, Dallas Baptist University reports median earnings of $66,736 for its Marketing graduates four years after completing and a median federal debt of $18,125 among Marketing completers who borrowed. | |||||
| 15 | University of North Texas · Denton, TX | $66,673 | $15,649 | $12,311 | 72.2% |
| University of North Texas posts median earnings of $66,673 for its Marketing graduates four years after completing, with 216 graduates in the earnings cohort. | |||||
| 16 | Nelson University · Waxahachie, TX | $66,477 | $21,662 | $17,583 | 89.0% |
| Nelson University admits 89% of applicants and reports a school-wide median federal debt of $24,725 across all of its borrowers who completed. | |||||
| 17 | St. Mary's University · San Antonio, TX | $66,151 | $21,145 | $18,352 | 97.8% |
| St. Mary's University ranks 854th on Azimuth's composite ranking among nonprofit four-year institutions and reports median earnings of $66,151 for its Marketing graduates four years after completing. | |||||
| 18 | Abilene Christian University · Abilene, TX | $65,244 | $26,182 | $20,285 | 66.0% |
| Abilene Christian University shows an average net price of $26,182 and a median federal debt of $22,864 among Marketing completers who borrowed. | |||||
| 19 | University of Mary Hardin-Baylor · Belton, TX | $64,581 | $26,106 | $22,089 | 95.8% |
| University of Mary Hardin-Baylor reports median earnings of $64,581 for its Marketing graduates four years after completing, with an admission rate of 96%. | |||||
| 20 | Texas A&M University-Kingsville · Kingsville, TX | $64,558 | $12,090 | $10,207 | 90.9% |
| Texas A&M University-Kingsville ranks 20th on this list and carries an average net price of $12,090. | |||||
| 21 | The University of Texas at Arlington · Arlington, TX | $63,088 | $13,951 | $11,893 | 79.9% |
| The University of Texas at Arlington holds the strongest Azimuth composite rank on the page at 8th among nonprofit four-year institutions, alongside median earnings of $63,088 for its Marketing graduates four years after completing. | |||||
| 22 | Texas A & M University-Corpus Christi · Corpus Christi, TX | $62,017 | $15,225 | $11,445 | 88.6% |
| Texas A & M University-Corpus Christi reports a median federal debt of $23,500 among Marketing completers who borrowed and an average net price of $15,225. | |||||
| 23 | University of Houston-Downtown · Houston, TX | $61,866 | $10,542 | $9,439 | 90.0% |
| University of Houston-Downtown posts median earnings of $61,866 for its Marketing graduates four years after completing, with 76 graduates in the earnings cohort. | |||||
| 24 | East Texas A&M University · Commerce, TX | $61,719 | $11,841 | $9,709 | 92.2% |
| East Texas A&M University admits 92% of applicants and reports a school-wide median federal debt of $20,500 across all of its borrowers who completed. | |||||
| 25 | Texas A&M University-Victoria · Victoria, TX | $61,341 | $8,109 | $5,317 | 95.9% |
| Texas A&M University-Victoria reports median earnings of $61,341 for its Marketing graduates four years after completing, alongside an average net price of $8,109. | |||||
| 26 | Prairie View A & M University · Prairie View, TX | $58,810 | $13,570 | $12,120 | 79.3% |
| Prairie View A & M University ranks 26th on this list and shows a median federal debt of $29,909 among Marketing completers who borrowed. | |||||
| 27 | The University of Texas at Tyler · Tyler, TX | $58,325 | $13,323 | $10,307 | 94.0% |
| With an admission rate of 94%, The University of Texas at Tyler posts median earnings of $58,325 for its Marketing graduates four years after completing. | |||||
| 28 | West Texas A & M University · Canyon, TX | $58,303 | $19,487 | $16,525 | 98.7% |
| West Texas A & M University sits 28th on this page, with an average net price of $16,525 for families earning under $30,000. | |||||
| 29 | Stephen F Austin State University · Nacogdoches, TX | $57,974 | $14,260 | $10,318 | 94.0% |
| Stephen F Austin State University reports median earnings of $57,974 for its Marketing graduates four years after completing, from a cohort of 67 graduates in the earnings cohort. | |||||
| 30 | The University of Texas at San Antonio · San Antonio, TX | $57,885 | $10,836 | $7,870 | 86.8% |
| The University of Texas at San Antonio ranks 34th on Azimuth's composite ranking among nonprofit four-year institutions and reports median earnings of $57,885 for its Marketing graduates four years after completing. | |||||
| 31 | Tarleton State University · Stephenville, TX | $57,478 | $20,783 | $15,574 | 89.6% |
| Tarleton State University shows a median federal debt of $18,962 among Marketing completers who borrowed, alongside median earnings of $57,478 four years after completing. | |||||
| 32 | Lamar University · Beaumont, TX | $57,355 | $9,366 | $7,568 | 86.4% |
| Lamar University carries a median federal debt of $21,250 across all of the school's borrowers who completed, and its Marketing graduates earn a median of $57,355 four years after completing. | |||||
| 33 | Texas Woman's University · Denton, TX | $57,227 | $11,963 | $9,948 | 96.1% |
| Texas Woman's University admits 96% of applicants and reports an average net price of $9,948 for families earning under $30,000. | |||||
| 34 | Midwestern State University · Wichita Falls, TX | $55,986 | $11,656 | $8,856 | 93.5% |
| Midwestern State University ranks 34th on this list, with median earnings of $55,986 for its Marketing graduates four years after completing. | |||||
| 35 | Texas Wesleyan University · Fort Worth, TX | $55,615 | $24,066 | $21,812 | 69.2% |
| A private nonprofit university in Fort Worth, Texas Wesleyan University reports median earnings of $55,615 for its Marketing graduates four years after completing. | |||||
| 36 | Sam Houston State University · Huntsville, TX | $55,522 | $16,404 | $12,474 | 90.3% |
| Sam Houston State University posts a median federal debt of $18,625 among Marketing completers who borrowed, and its graduates earn a median of $55,522 four years after completing. | |||||
| 37 | University of Houston-Clear Lake · Houston, TX | $55,280 | $15,563 | $7,330 | 90.5% |
| University of Houston-Clear Lake reports median earnings of $55,280 for its Marketing graduates four years after completing, with 31 graduates in the earnings cohort. | |||||
| 38 | Angelo State University · San Angelo, TX | $53,634 | $15,091 | $12,008 | 83.0% |
| Angelo State University admits 83% of applicants, and median federal debt of $19,393 among Marketing completers who borrowed. | |||||
| 39 | The University of Texas at El Paso · El Paso, TX | $49,068 | $9,403 | $7,863 | 99.9% |
| The University of Texas at El Paso carries an average net price of $9,403 and ranks 39th on Azimuth's composite ranking among nonprofit four-year institutions. | |||||
| 40 | Texas A&M University-San Antonio · San Antonio, TX | $48,687 | $11,196 | $9,596 | 92.8% |
| Texas A&M University-San Antonio ranks 40th on this list, with median earnings of $48,687 for its Marketing graduates four years after completing. | |||||
| 41 | The University of Texas Rio Grande Valley · Edinburg, TX | $45,859 | $4,831 | $3,785 | 94.2% |
| The University of Texas Rio Grande Valley posts an average net price of $3,785 for families earning under $30,000, alongside a 94% admission rate. | |||||
| 42 | The University of Texas Permian Basin · Odessa, TX | $42,123 | $12,723 | $11,930 | 94.9% |
| The University of Texas Permian Basin shows median earnings of $42,123 for its Marketing graduates four years after completing, with 37 graduates in the earnings cohort. | |||||
| 43 | Texas Southern University · Houston, TX | $41,768 | $16,590 | $16,437 | 96.9% |
| Texas Southern University reports median federal debt of $28,750 among Marketing completers who borrowed, and ranks 222nd on Azimuth's composite ranking among nonprofit four-year institutions. | |||||
| 44 | McMurry University · Abilene, TX | $36,134 | $19,581 | $15,946 | 57.0% |
| McMurry University, a private nonprofit university in Abilene, reports median earnings of $36,134 for its Marketing graduates four years after completing. | |||||
How this list is ordered
Programs are ordered by the median earnings of their Marketing graduates four years after completing, highest first. Only programs with a reported earnings cohort in Texas appear. The figure covers federally aided completers of the Marketing program who were working and not enrolled. For 2 of the 44 listed programs the figure is the two-year completion median rather than the four-year one. The metric does not adjust for graduate school enrollment, cost, or who enrolls, and it is not a measure of teaching quality. The spread from Texas Christian University to the bottom of the list is $61,014, with a gap of $5,193 between Texas Christian University and The University of Texas at Austin.