Compare 490 Marketing. programs ranked by graduate earnings. Average earnings: $65,118. Top programs: $112,596+.
The highest-earning Marketing program isn't at the most prestigious school. With a $87K earnings gap across 490 programs, the data confirms: program-level factors drive outcomes more than institutional brand. From $26K to $113K in graduate earnings, the spread alone makes the case for evaluating programs on their own merits.
Topping the list, Brigham Young University's Marketing program delivers $113K in median earnings — nearly $48K above the national average of $65K across all 490 ranked programs. The University of Pennsylvania follows at $112K, with Boston College close behind at $106K. Three very different schools, clustered at the top — because program quality, not prestige, drives these outcomes.
BYU doesn't just lead on earnings — it leads on affordability. Marketing graduates there borrow just $11,069 and carry a 1.7% student payment burden, an 'Excellent' GPS rating meaning loan payments are essentially trivial relative to post-grad income. For families, BYU holds the same edge: combined family debt of $20,768 and a 3.4% family burden, also 'Excellent' — the rarest combination in this ranking. [Learn how to evaluate programs beyond school prestige →](https://collegeazimuth.com/blog/how-to-evaluate-programs)
Highest program earnings: $112,596
Strong outcomes ($112,596) with 68% acceptance rate
1.7% payment burden | Excellent — payment under 8% of discretionary
3.4% family burden | Excellent — payment under 8% of discretionary
| Rank | School | Program Earnings | Cohort Size | Student Debt | Student GPS | Parent Debt | Parent GPS |
|---|---|---|---|---|---|---|---|
| #1 | Brigham Young UniversityPrivate | $112,596 | 97 | $11,069 | Excellent | $9,699 | Excellent |
| #2 | University Of PennsylvaniaPrivate | $112,211 | 61 | $15,715 | Excellent | $33,124 | Good |
| #3 | Boston CollegePrivate | $106,353 | 122 | $19,000 | Excellent | $45,000 | Good |
| #4 | Georgetown UniversityPrivate | $105,944 | 79 | $15,500 | Excellent | $33,944 | Good |
| #5 | Santa Clara UniversityPrivate | $104,723 | 79 | $19,162 | Excellent | $56,271 | Manageable |
| #6 | Villanova UniversityPrivate | $102,222 | 82 | $25,874 | Excellent | $40,000 | Manageable |
| #7 | $100,489 | 79 | $17,500 | Excellent | $24,585 | Good | |
| #8 | $98,503 | 137 | $20,500 | Excellent | $33,574 | Good | |
| #9 | Lehigh UniversityPrivate | $98,320 | 52 | $21,960 | Excellent | $42,245 | Manageable |
| #10 | Texas Christian UniversityPrivate | $97,148 | 137 | $21,500 | Excellent | $54,925 | Manageable |
| #11 | $96,148 | 248 | $20,484 | Excellent | $28,364 | Good | |
| #12 | George Washington UniversityPrivate | $95,528 | 72 | $20,449 | Excellent | $30,881 | Good |
| #13 | Elon UniversityPrivate | $95,163 | 122 | $20,500 | Excellent | $46,609 | Manageable |
| #14 | $93,782 | 252 | $19,000 | Excellent | $35,200 | Good | |
| #15 | University Of FloridaPublic | $92,626 | 218 | $15,000 | Excellent | $18,837 | Excellent |
| #16 | $91,955 | 150 | $20,500 | Excellent | $26,632 | Good | |
| #17 | University Of San FranciscoPrivate | $91,815 | 110 | $23,000 | Excellent | $44,413 | Manageable |
| #18 | Syracuse UniversityPrivate | $91,235 | 136 | $26,000 | Excellent | $39,841 | Manageable |
| #19 | University Of Notre DamePrivate | $91,088 | 64 | $19,000 | Excellent | $40,731 | Manageable |
| #20 | $90,744 | 156 | $19,500 | Excellent | $34,511 | Good | |
| #21 | Fordham UniversityPrivate | $90,733 | 62 | $24,300 | Excellent | $37,095 | Manageable |
| #22 | $90,453 | 185 | $23,250 | Excellent | $37,401 | Manageable | |
| #23 | James Madison UniversityPublic | $89,944 | 189 | $20,093 | Excellent | $37,285 | Manageable |
| #24 | Providence CollegePrivate | $89,629 | 93 | $27,000 | Excellent | $46,300 | Manageable |
| #25 | Drexel UniversityPrivate | $89,486 | 160 | $25,325 | Excellent | $40,932 | Manageable |
Our program rankings answer: "Which schools have the best outcomes for graduates of this specific major?"
Unlike traditional rankings that measure overall school quality, these rankings focus on program-level outcomes. A school that's #200 overall might have a top-10 nursing program — and that matters if you're studying nursing.
Data based on May 2026 refresh for 2026 rankings, based on Department of Education reporting standards. Learn about our methodology →
